Black Friday 2017 - all discounts in one place!

Black Friday with Picodi - the best discounts will be here, remember!

Vaniday discount code
promotedExclusively at Picodi

40%

  • Already used by 50 people

Daniel Wellington discount code
promotedExclusively at Picodi

15%

  • Already used by 127 people

SmartBuyGlasses discount code
promotedExclusively at Picodi

10%

  • Already used by 11 people

Zalora discount code

20%

  • Already used by 165 people

Sephora discount code

15%

  • Already used by 26 people

HomeAway Asia discount code

8%

  • Already used by 5 people

Forzieri discount code

50%

  • Already used by 4 people

GuavaPass discount code
promotedExclusively at Picodi

50%

  • Already used by 127 people

iShopChangi discount code
Exclusively at Picodi

$15

  • Already used by 109 people

Topazette discount code

10%

  • Already used by 39 people

Photojaanic discount code

25%

  • Already used by 4 people

Choies.com discount code

80%

  • Already used by 4 people

Tomtop discount code
Exclusively at Picodi

5%

  • Already used by 21 people

Qoo10 discount code

$20

  • Already used by 168 people

Uniqlo discount code

$5

  • Already used by 218 people

Vaniday discount code
Exclusively at Picodi

$12

  • Already used by 274 people

Tomtop discount code
Exclusively at Picodi

8%

  • Already used by 7 people

FlowerAdvisor discount code
Exclusively at Picodi

15%

  • Already used by 2 people

Helpling discount code

50%

  • Already used by 156 people

  • ongoing
ShopInSEA discount code
Exclusively at Picodi

10%

  • Already used by 126 people

  • ongoing
Singtel discount code

$30

  • Already used by 5 people

Sephora discount code

Gift

  • Already used by 17 people

Charles and Keith discount code

Gift

  • Already used by 2 people

Hotels.com discount code

7%

  • Already used by 249 people

MDreams discount code

20%

  • Already used by 17 people

Pedro discount code

15%

  • Already used by 329 people

  • ongoing
Borderlinx discount code
  • Already used by 42 people

Michael Kors discount code

$49

  • Already used by 3 people

Owndays discount code

50%

  • Already used by 38 people

Perk Coffee discount code

70%

  • Already used by 3 people

Pull and Bear discount code

35%

  • Already used by 26 people

Cotton On discount code

$30

  • Already used by 2 people

HungryGoWhere discount code

Gift

  • Already used by 1 people

Nubox discount code

$10

  • Already used by 4 people

Nasty Gal discount code

50%

  • Already used by 3 people

Nubox discount code

50%

  • Already used by 85 people

ZenRooms discount code

15%

  • Already used by 2 people

Helpling discount code

Gift

  • Already used by 53 people

ZenRooms discount code

15%

  • Already used by 1 people

Taobao discount code

$10

  • Already used by 91 people

ezbuy discount code

$15

  • Already used by 384 people

HP discount code

$600

  • Already used by 16 people

CheapTickets discount code

$25

  • Already used by 12 people

Fujifilm Year Album discount code

20%

  • Already used by 4 people

Klook discount code

$10

  • Already used by 510 people

GlassesShop discount code
  • Already used by 4 people

Shopee discount code

$11

  • Already used by 109 people

Circles.Life discount code

$20

  • Already used by 43 people

Courts discount code
  • Already used by 3 people

Courts discount code

$50

  • Already used by 2 people

Zuji discount code

12%

  • Already used by 7 people

KFC discount code

$8

  • Already used by 159 people

ericdress discount code
Exclusively at Picodi

15%

  • Already used by 5 people

FairPrice discount code

$10

  • Already used by 83 people

Windflower Florist discount code

15%

  • Already used by 4 people

A for Arcade discount code

5%

  • Already used by 2 people

Hotels.com discount code
  • Already used by 18 people

Love Bonito discount code

$6

  • Already used by 84 people

Under Armour discount code

20%

  • Already used by 67 people

Golden Village discount code

$2

  • Already used by 170 people

Daniel Wellington discount code

10%

  • Already used by 24 people

Tomtop discount code
Exclusively at Picodi

11%

  • Already used by 9 people

Watsons discount code

$25

  • Already used by 14 people

Quandoo discount code
Exclusively at Picodi
  • Already used by 48 people

AirAsia discount code

$20

  • Already used by 43 people

Zuji discount code
promotedExclusively at Picodi

$22

Zuji discount code
promotedExclusively at Picodi

$33

Zuji discount code
promotedExclusively at Picodi

$8

GearBest discount code
Exclusively at Picodi

8%

  • Already used by 17 people

  • ongoing

Black Friday around the world

Thanksgiving may be an American holiday, but the following day is now an international phenomenon. Once an unofficial opportunity for workers to play hooky and get a head start on holiday shopping, Black Friday has blossomed into one of the year’s most active shopping days around the world.

Of course, the globalisation of this sales bonanza owes much to e-commerce. While people from Peru to Singapore may not get the day off to hunt for deals in person as Americans do, the internet makes cashing in on big savings possible from any location. At Picodi, the world of digital discounts is our business, so we’re well aware of Black Friday’s massive scale. Now we’re sharing our data with the public, so you can see how the world gets its shop on.

Using our internal numbers for traffic and transactions, we’ve compiled this analysis of how shoppers worldwide are pursuing deals and discounts online when Black Friday rolls around. Our findings show just how much shopping surges, which countries are cashing in, and what they’re buying most. Read on to see how savvy shoppers worldwide are saving big on Black Friday.

The Global Shopping Surge

Sessions increase on Black Friday

Black Friday enthusiasm is so intense internationally, a single day can’t contain it – Cyber Monday now extends the deals further for e-commerce fanatics. To cover how shopping spikes on both days, we contrasted November 2016 sales with stats from the month prior. Overall, we saw traffic on our site triple in November, reaching 19.3 million visitors across all markets. But while all countries saw this Black Friday-inspired spike in activity, some were exceptionally eager to shop in November. Website sessions in Finland surged more than 500 percent over its October figures, while Greece and Portugal each saw their sessions spike more than 450 percent.

No nation seemed to cherish this season of sales so much as South Africa, though, where website sessions jumped 936 percent in November. This activity may reflect the nation’s burgeoning international e-commerce interest, with as much as 43 percent of the adult population buying products from abroad online. Other nations demonstrated a surprising interest in November’s digital deals, despite low rates of internet among their populace. While just 15 percent of Pakistan’s residents use the internet with some regularity, their sessions increased roughly 338 percent in November, indicating a keen interest in digital deals.

The Day of the Deal

Transactions increase on Black Friday

Given November’s general traffic spike, it should come as no surprise that Black Friday sees a huge number of ensuing transactions. But our figures offer an extraordinary glimpse into the flurry of activity that takes place globally. Compared to the average number of transactions occurring on all other days of the year, South Africans made 16,226 percent more purchases on our site, more than twice as large a percentage increase as that of any other country. Greece’s transactions increased roughly 7,293 percent above its average daily rate, while purchases in Pakistan, Mexico, and Nigeria each jumped between 3,000 and 4,400 percent as well.

Interestingly, Black Friday surges were somewhat limited in some of the world’s wealthiest nations, such as Germany or the U.K. While the effects of the shopping holiday were significant in these countries, some reports indicate that Black Friday enthusiasm may have cooled in Western Europe. Whether that’s really the case, it seems plenty of deal-hunting drive exists elsewhere on the continent, such as Finland’s 700 percent spike.

The Deals Are Real

Black Friday Savings

While our users can find significant savings on any day, their Black Friday visits to our site were particularly rewarded. In fact, their savings on the day totalled €29,937,402, with the average user saving €62.41 individually. Those savings seem particularly sweet compared to the average amount each user spent: €80.79. That figure is predictably higher than what users spend on a typical day (€62.72), but it also means average savings amounted to more than 77% of what the average user paid on Black Friday. Additionally, that €62.41 in average savings goes a long way in many of the countries where we observed intense Black Friday traffic and transaction activity.

These deals reflect the roughly 3,200 special offers available on our site on Black Friday 2016, and those number could improve in 2017. This year, we anticipate having roughly 5,000 unique offers available, which could push total and average savings even higher.

Black Friday Buys

What are people buying

According to our data, a large part of the international community appreciates a steal on some stylish threads. While many big-box retailers seem to emphasise electronics in their Black Friday deals, that category actually ranked behind fashion for our users. Perhaps this pattern reflects limited brick-and-mortar representation of some clothing brands internationally: Gap, for instance, has just 12 franchise stores on the entire continent of Africa.

In a world where much of the text we read is delivered digitally, books took a surprising third place. Other unexpected categories for Black Friday activity included food delivery services.

Black Friday’s Best Loved Brands

Where are people shopping

While Black Friday may be an international affair, major American companies appear among the most popular brands worldwide. Amazon was a hit in both Spain and Mexico – heartening news for a brand committed to aggressive international investment. Meanwhile, Nike was the top Black Friday brand in both Germany and Portugal. The athletic wear brand has recently relied on global sales to compensate for anemic numbers at home.

Elsewhere, regionally powerful brands dominated the Black Friday action. Asian e-commerce giant Lazada was arguably the most popular brand of all, ranking first in Vietnam, Thailand, the Philippines, Malaysia, and Indonesia. Other regional favourites included Falabella in Peru and Chile and Lamoda in Russia and neighbouring Belarus. Apparently, Black Friday opportunities are too great for retailers to ignore in virtually every corner of the globe.

Black Friday in Singapore

Black Friday in Singapore

Singapore received a serious boost on the day of Black Friday including a 25 percent surge in website sessions. This resulted in a staggering daily transactions increase by over 650 percent and brought the usual average order value of 52 SGD to the level of 96 SGD. The cause of the spike is fairly simple and unsurprising – great deals. With the average discount value of 31.5 SGD on a regular day, Black Friday in Singapore resulted in an unprecedented spike in the average savings allowing users to enjoy 79 SGD average rebate on a single purchase. In total, Singaporeans visiting Picodi on that special day did all the maths right – a cumulative total of $1.1M in savings is a glorious example of a pure money-saving nature.

Black Friday by the Numbers

  • On Black Friday 2016, our site saw 3,656,805 pageviews. In 2017, we’re projecting that total will increase to 4,708,276.
  • Compared to October 2016, November 2016 pageviews increased 57.51 percent, and sessions jumped 53.35 percent.
  • This year, we project the number of users visiting Picodi on Black Friday to be 1.2 million.
  • On Black Friday 2016, the average order value was €80.79. That’s a significant increase from the average order value on other days: €62,72.
  • Users saved big on Black Friday 2016, with an average discount value of €62.41. That’s up from €40.95 on a usual day.
  • In 2016, the average Black Friday discount was 53 percent, up from 43 percent on the average day.
  • In total, users saved €29,937,402 on Black Friday last year.

Your Best Black Friday

While our findings demonstrate the scope of Black Friday activity internationally, the power of this shopping holiday is actually far more personal. Wherever you live, the day represents a chance to score big by shopping smart – whichever deal you’re seeking this year. Despite our other differences, getting a good deal may be something that the citizens of every country can appreciate. So when Black Friday 2017 arrives, get ready to get clicking and know you’ll share a special bond with other thrifty spenders around the world.

Let Picodi be a part of that savings bonanza with excellent and exclusive offers and discounts for the brands you love. Black Friday may mean great prices for all shoppers, but our coupons and sales will leave you feeling like you got the best deal of all.

Methodology

We analysed our internal traffic and transaction data for November and Black Friday specifically. Our metrics include data from each of the countries where Picodi currently offers its services to users.

Fair Use Statement

Want to share that Black Friday feeling with your own audience? You’re welcome to use our images and findings for noncommercial purposes, so long as you credit Picodi with a link to this page. Now, that’s a pretty great deal.

Want to Learn More?

If you’re a journalist hoping to learn more about Black Friday activity on our site, we’re happy to work with you. From internal metrics to 2017 projections, we can help you tell your story about one of the biggest shopping days around the world. Get in touch with us at contact.singapore@picodi.com.