Black Friday 2024—all discounts and cashback in one place!

Black Friday is coming so Picodi collects all the best coupons and deals! You'll find all of them here!

There are no Black Friday 2023 discounts now.

There are no Black Friday 2023 discounts now.

But they will come back by 24.11.2024. So visit Picodi again!

Meanwhile, you can check out the best promo codes available now:

    • VerifiedVerified

    Lenovo Coupon Code: 35% Off Students & Teachers Discount

    Up 35% off discount for students and teachers at Lenovo AU. Click to get to the discount area and save up to 35% off!

    • VerifiedVerified

    20% Off Club Member | BCF voucher

    The member of The Club gets 20% off and up to 50% off in selected items, receive newsletters, catalogues, events and other features. No BCF voucher is needed.

    • VerifiedVerified

    70% Off | Groupon promo code

    Sign up for the newsletter and obtain access to personalised deals currently available at Groupon! The Groupon promo code will be sent to you.

    • VerifiedVerified

    20% Off First Order | Hallenstein Brothers Promo Code

    Sign up and receive 20% off Hallenstein Brothers Promo Code straight to your inbox. Moreover, you’ll get exclusive updates, new arrivals, offers and more!

Black Friday – what happened to November’s discount holiday?

The Picodi team checked the search statistics of Black Friday offers in Australia and worldwide and analysed the sales statistics on different days and hours of Black Friday and Black Week.

  • In Australia, Black Friday enthusiasm decreased by 15% in the last three years;
  • The end of November is still one of the hottest periods in Australian e-commerce when sales even triple compared to a normal day;
  • The average cart value during Black Friday sales totalled A$204;
  • Clothes, electronics and sports accessories are the three most popular things we buy;
  • Most shopping is done on Friday, and the most active shopping hours are 18:00–21:00;
  • On average, the discounts declared by shops amounted to 46%, however, this applied to a limited number of products.

Is Black Friday no longer exciting for consumers?

How did the interest in Black Friday offers change

In order to check how the interest in Black Friday sales has changed, we used data from Google Trends and used the pre-pandemic year of 2019 as the reference point. In an overwhelming number of countries, the number of searches related to Black Friday decreased. The highest decrease in interest was noted in Turkey (−81%), Nigeria (−67%), Colombia (−63%), Russia (−58%) and Poland (−54%). In Australia, the interest in Black Friday decreased by 15%. This is most likely related not only to the pandemic and financial instability, but also to the overuse of “Black Friday” and “Black Week” names for sales other than the ones at the end of November.

However, there are countries, in which despite the pandemic, shoppers searched for Black Friday deals more often. Those countries are Chile (+33%), Japan (+22%) and Finland (+1%).

Sales during Black Friday are still high

Increase in sales during Black Friday week

Although Black Friday doesn’t attract as much attention as it used to, the end-of-November sales continue to be one of the hottest periods in Australian e-commerce. On November 26th 2021, the number of sales was 191% higher compared to a regular day, and on other days of the so-called Black Week, sales were between 58% and 177% higher.

In countries where Picodi operates, the number of sales increased by an average of 320% on Black Friday.

Black Friday in Australia

Statistics of Black Friday in Australia

Among Aussies participating in the November sales, the most popular product categories were clothes, electronics, sports accessories, holiday tickets and cosmetics. The average cart value amounted to A$204, and the average discount was 46%. This enabled shoppers to save an average of A$174. However, it is worth noting that the average discount percentage declared by shops usually only applied to a limited number of products.

We also analysed the shopping activity throughout the day. In general, Aussies are evening shoppers: the most active shopping hours are 18:00–21:00.


The data regarding the interest in Black Friday sales was taken from Google Trends. The sales increase, most popular products, average cart value, and the discount statistics were taken from for the period of November 22–28, 2021.

Public use

Would you like to share the information about Black Friday in Australia and worldwide with your readers? The infographics and statistics can be freely used for both commercial and non-commercial purposes. We only ask you to credit the author of this research ( with a link to this subpage. In case of any questions or if you’d like to receive the infographics in higher resolution, please contact us at:

Learn about Black Friday 2023 in other parts of the world