Free Express Delivery!

Gain free Express delivery for orders over $50 in Sydney Metro at The Iconic!


The Iconic Discount Code: $20 Off!

Spend at least $99 at The Iconic and receive a $20 discount on your entire order! Add the coupon in the basket.


THE ICONIC Student Discount: 10% Off

Register at the UNiDAYS and grab a 10% discount on everything at THE ICONIC! Check it out today!

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Free Delivery On Orders over $50 at THE ICONIC

Free delivery on orders over $50 at THE ICONIC. Click to get to the shop's website and start shopping.

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Women's Clothing Sale: Even 70% Off

Find special women's sale section at THE ICONIC. Give the thumbs up and save even 70% off!

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Men's Sale: Up To 70% OFF

Enjoy special men's sale section at THE ICONIC and get even 70% off! Click to go to the discount area on the website and start saving money from today!

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THE ICONIC coupons, codes and deals that you've missed:

Archive offer THE ICONIC Coupon Code: 10% Off Exclusive Styles!

Use the code upon checkout to score a 10% discount on a variety of exclusive styles at THE ICONIC! Browse the available products and save extra! T&Cs apply.
  • expired: 2020-08-02

Archive offer The Iconic Discount Code AU: $20 OFF

Score $20 off full-price items at The Iconic! Spend a minimum of $99 on selected products and receive a discount when you add the code in the cart.
  • expired: 2020-08-02

Archive offer 25% Off Sports & Fashion Frenzy

Explore the amazing sports and fashion bargains at THE ICONIC! Save 25% off select products available online. Head to the website and save more!
  • expired: 2020-07-24

Archive offer THE ICONIC Frenzy: 25% Off Select Items

Snatch an extra 25% discount on a wide array of products selected in the Frenzy section! Choose from hundreds of products across all categories and save big! T&Cs apply.
  • expired: 2020-07-23

Archive offer THE ICONIC Discount Code: 30% Off Full-Priced Items

Spend at least $125 on full-priced styles at THE ICONIC and snatch a 30% bargain when using this voucher at the checkout! The best designer apparel awaits - check it out today!
  • expired: 2020-08-02

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More about THE ICONIC:

The Iconic discount codes

Launched in September 2011, THE ICONIC is a reputable online fashion retailer for Australia and New Zealand. It specialises in designer clothing and footwear from popular international brands. In addition to shoes and apparel, at the you can purchase trendy fashion accessories, quality beauty products, and sportswear. Take advantage of seasonal sales and The Iconic discount codes and deals to save even more in your favourite fashion store.

The Iconic is a very young company, as it was launched in 2011. However, the age does not prevent it from being one of favourite fashion retailers of hundreds of Australians. This online company offers you fashion that is designed by around 500 brands. You can buy there from Levi's, Dorothy Perkins, Nike, Adidas, Lacoste and many many more. And with the help of vouchers, you can pay for the most fashionable clothing less of your money!

Moving around the shop

Website is quite easy to browse. If you know exactly what you want to buy, then just type it in the search. If you want to look around, use the categories. There are two main kinds of products – those for women and those for men. Inside of each of these categories, there are the same subcategories, which are

  • Clothing,
  • Shoes,
  • Accessories,
  • Beauty,
  • Sports,
  • Brands.

So if, for example, you are interested in buying perfumes, go to the Beauty category. And if you want to buy a new wallet or a belt, go to Accessories. What is also great, is the fact that you can see what is on sale at the moment (look for Sale in each subcategory) and what has been added lately (look for New Arrivals in each subcategory).

If you live in Sydney or Melbourne, consider yourself very lucky, because shop provides a 3-hour delivery service to metro areas of both cities!


Everyone knows that fashion is one of the best friends of women, along with jewellery, which you can also buy at the shop. Do you have a special occasion in plans and have no idea what you will wear? Don't panic, you will definitely find a perfect outfit for your occasion. There is a wide choice of dresses and lovely tops and skirts. Or if it's the change of season, don't hesitate to remove the contents of your wardrobe so that you have plenty of space for your new collections.


What about men? Not only women want to look stunning and fabulous in all kinds of situations. Let's assume that you are a businessman, you must look perfect all the time, especially when you meet with your clients. So you cannot buy any suit, it must be well-fitted and fashionable. The Iconic is just the place for you. Or if you want to impress a girl on the first date, go for some latest arrivals at the shop, she'll definitely love it!

Using vouchers


You must be wondering by now, what is the secret way to pay less for your shopping. Here it is, the secret way of the iconic discount code !

Step 1. Visit our home page

Go to the Picodi home page, and search for the shop. There you can find a list of valid deals. You must have noticed that there are two ways to save your money:

Get the Deal – this option enables an existing promo and you don't have to do anything except for clicking the button.

Reveal the Code – this option allows you to use the iconic discount code while preparing to checkout. We will explain everything to you in detail later on.

So choose the best option and proceed to the shop's website.

Step 2. Shop!

You have been waiting for this moment, haven't you? Now that you know how to move around the website, it should be easy enough to pick up the most fashionable clothing and other items. What would you say about these shoes? If you wore them with a nice dress, you would look gorgeous!

Step 3. Order Summary (and the The Iconic discount code)

the iconic promo code

When you are finished with shopping, go to your Bag. Inside the bag you have a list of items that you've chosen and a brief summary of the order. Look closely for “Add voucher, store credit or gift card” option. When you click it, a new window opens.

Now it's the time to use your The Iconic discount code . Enter The Iconic discount code in the “Voucher or Store credit” field and click Apply.

When you are ready, click Buy Now.

Step 4. Checkout

Now it's time to checkout. If you have already shopped with The Iconic, you can log in with your email address and password. If you are here for the first time, checkout as a guest. You will be able to create an account later.

In the billing and shipping details, you must provide your personal information like address and phone number.

On the next page, you will be able to choose how you would like to receive your order.

When you are ready, all that is left is payment. Don't forget to use The Iconic discount code  Done!

Shorter version

  1. Go to  Picodi.
  2. Look for The Iconic.
  3. Choose your items.
  4. In the Bag, apply the Iconic discount code.
  5. Checkout.

If you enjoyed shopping at The Iconic, you might also be interested in Meshki Boutique, Modibodi or Matches Fashion.

While The Iconic offers great the iconic discount code all year long, be sure not to miss out on the opportunity to save even more during the upcoming Black Friday and Cyber Monday! Visit our dedicated pages - Black Friday 2019 and Cyber Monday 2019 - and be up to date with all the best deals offered by hundreds of merchants - The Iconic included!