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Smyths Toys

Smyths Toys Superstores is a British leading retailer of children’s toys and entertainment products. Founded in 1986, nowadays owns over 80 stores across Ireland and the UK and a website where you can conveniently buy all your products without leaving the house. The company offers toys and other products of the highest quality and attractive prices suited for every age group. All their products are tested to the important safety standards to ensure the best experience for your kids.

Smyths logo


Smyths Toys presents you a broad catalogue of products to fulfil every child’s (and not only child’s) dreams. The offer is divided into four main categories. Toys category features classics lie dolls, cars and Lego bricks but also action figures, puzzles, board games and books, along with educational and creativity-stimulating toys. Baby category comprises various infants’ essentials including bedding, pushchairs, car seats, changing bags, bathing product and more. Outdoor category includes all the equipment needed for numerous children’s outdoor activities. Video Games and Tablets category offers a wide selection of technologically advanced products like game consoles, games, Virtual Reality sets, cameras and gaming accessories. All the available products are listed on the website and you can ask for a free Smyths Toys catalogue to be delivered to your house.

Smyths offer


To buy on Smyths Toys’ website find a category and subcategory of products you are interested in. The list of options that will appear under every category can be further sorted using filters like price, brand or age range. Every product page has detailed description, listed features, delivery options and customer reviews. You can add the product of your choice to your basket or, if you have an account, to your wishlist. In your basket view you will see a summary of your chosen products, a place to enter a discount code and a thorough information about available delivery methods. Choose how you want to receive your order and proceed to checkout. You can check out as a guest or using your account. In case you choose Home Delivery option you need to enter your delivery address. If you choose Click and Collect option, you need to pick a store from which you want to collect your products. Next, enter your payment details and finalize the purchase. Your order will soon be on its way to you.

Smyths basket


Apart from offering you a variety of high quality products to choose from, Smyths Toys wants to help you in other ways as well. Check their blog for news in the toys’ industry, guides for buying, tips for spending some quality time with your children, information on interesting events and more! Also, see their YouTube channel to look for some gifts’ inspiration. Speaking of gifts, Smyths Toys knows very well how hard can it be to find a perfect gift for children of different ages. That’s why you have a possibility to use a Gift Finder that will show you some available gift ideas according to the parameters you choose. If you still have doubts what to choose to be sure kids will enjoy it, you can leave the decision to them and buy them some gift cards that can be used in one of the stores. Also, don’t forget to check for any In Store Events! These events are organized by Smyths Toys for their customers and, being packed with many kids’ activities, are a great opportunity to spend a happy time with your family and a chance to win attractive prizes including huge discounts on various brands. Information about all the ongoing events is available on the Smyths Toys’ website.

Smyths gifts


Bringing joy to our kids shouldn’t be expensive. And at Smyths Toys they do everything they can to make it as inexpensive as it can be. Browse a catalogue to find products on sale or sign up for a newsletter to get the news about all great deals ongoing. There is also a permanent offer “2 for £15” which allows you to choose two products with regular prices from a separate category and pay for them only £15 total. Seasonal promotions include “Buy One Get One Free”, “3 for 2”, “Buy One Get Second Half Price” and many more. To not miss any of those deals and to get yourself free discount vouchers visit and check our offer on Smyths Toys. Ask for our newsletter and get notification every time a new promotion appears.

Smyths promo

Don't forget about Black Friday sales at Smyths Toys. For this kind of special offers check our Black Friday page.

Do you want to give your kids even more fun while paying less? Check on Toys'R’Us, Hamleys, Early Learning Centre and more!

Every year Smyths prepares special offers for Black Friday and Cyber Monday

All promo codes and discounts for Black Friday 2021 and Cyber Monday 2021 can be found on dedicated special pages.