Sports Direct discount code - January 2026 - Picodi UK

Discover SportsDirect.com discount codes

Probably everyone knows the famous proverb stating: a healthy mind in a healthy body. Nowadays, it has become extremely popular to lead a healthy life data-style and to eat nutritious food (never forget about a good portion of vegetables at least 3 times a day!). Definitely, eating healthy food will improve functioning of your mind, but… if you combine healthy lifestyle with exercising, oh my… you are not only going to feel better, but you will also look so stunning! Remember, before you start exercising, you have to prepare well for it, and we REALLY mean it as it is easy to hurt yourself because of wrong equipment, technique or… even improper clothing. With Sports Direct the risk of getting injured is really minimal. The same with the risk of overspending, which is also minimal if you use our SportsDirect voucher codes.

About SportsDirect.com

SportsDirect.com, which has been established in 1982 with just a single store located in Maidenhead, has managed to become the leader among all other sport retailers in the UK. Sports Direct retail group currently operates 470 stores (including famous ones, e.g. Field and Trek, Hargreaves Sports or Donnay global stores) and has also opened its stores across Europe in such countries as Ireland, Belgium, France, Portugal, Holland and Slovenia.

So, have you been thinking about taking up jogging to keep fit and maybe… to meet someone interesting during one of your runs?

Well, it means that:

1. you definitely need running shoes, nice running shirt and leggings to keep you warm and absorb sweat;
2. you need to feel and look good to improve your confidence. And to make a good first impression on a potential partner, of course…

On SportsDirect.com you can shop many famous brands, such as:

• Adidas, Calvin Klein, Firetrap, Dunlop, Slazenger, Kangol, Karrimor,
• Lonsdale, Nike, Lee Cooper, Sketchers, Puma, Reebok, Umbro,

and many other brands whose clothing, sports wear and sports gear will help you train and improve in your chosen sport or activity whether you are a beginner or a professional.

On SportsDirect.com everything is nicely planned – there are categories for men, women, kids, outdoor sports and accessories. There are also special categories where a division of products is made according to sports or brands. If you are a football fan, there is a section created especially for you – football shirts, because a true fan wears something to support his/her favourite team, preferably by wearing their colours. You can also read Sports News on Sports Direct!

Looking at that short description it seems that Sports Direct has everything you need to take up any sport without the necessity of spending a fortune on sportswear or gear! No more excuses, no more complaining... But you know what? Sports Direct already has nice prices, just take a look at the video!

Picodi.com/uk/ is really good at lowering prices, actually this is our favourite sport and we do not want to boast about it, but we are also very good at it. Do you want to try us? We do love challenges. Do you want to take part in our challenge and check, whether in 5 short steps we can help you save even more money? You do not have to do any warm up before taking them… READY, STEADY, GO!

Step 1: Search for SportsDirect.com on Picodi

Go to Picodi.com/uk/ and enter SportsDirect.com in our search engine.

Step 2: Two types of offers on Picodi

A number of available and (unfortunately) unavailable offers will appear. Give your interest only to those with green buttons: either Reveal the code or Get the deal. Each button is responsible for a particular discount offer. Read descriptions on codes and deals and choose the one which suits your needs. Click on a button below it.

means that we will have to enter the SportsDirect voucher code

means that the SportsDirect voucher code is actually not needed to buy something at a discounted price, because many products are already at new, lower prices.

Step 3: Shopping on SportsDirect.com

SportsDirect.com on-line store opens. You will have to enter the code when required. Oh, and important thing – the code will not disappear from the box, so do your shopping without any rush. If there is no SportsDirect discount code inside the box, it means that Sports Direct on-line store has been selling what you want already at discounted prices. Now, you can do your shopping. Maybe it is a good idea to do a shopping list, so you will not forget to buy something important?

Step 4: Done Shopping? Go to checkout

When you have put everything you want into your bag, go to the checkout.

To proceed further, you have to be a registered user. But, there is one more possibility express checkout available for those who can pay via PayPal or Amazon. If you are ready, then proceed to checkout.

Step 5: Enter SportsDirect voucher code

Now, it is time to use the SportsDirect discount code from the box. Enter it in the field marked with the red frame on the picture below.

Click APPLY VOUCHER. That is, of course, the Sports Direct voucher code you have found on Picodi.com/uk/! Now, all you have to do is to specify delivery address, payment method and place your order. Be proud of yourself – not only did you save money, but made a step to improve yourself through exercising. Congratulations! We love that feeling of saving money. If you love it too, just take a look how much you can save at Adidas, Puma, or using Nike promo codes! If you are hungry for more money-saving Sports Direct promotional codes, sign up for our weekly newsletter - you will never miss an opportunity to save again!

Every year Sports Direct prepares special offers for Black Friday and Cyber Monday.

All promo codes and discounts for Black Friday 2026 and Cyber Monday 2026 can be found on dedicated special pages.