Byfood discount code - February 2026 - Picodi Australia

About Byfood:

ByFood.com is a comprehensive online food experience platform designed primarily for international travelers and food enthusiasts interested in exploring Japan’s rich culinary culture. It functions as a one-stop destination where visitors can discover, book, and engage with authentic Japanese food experiences, such as guided food tours, hands-on cooking classes, tastings, themed dining events, and more — all curated to make Japan’s dining scene accessible and enjoyable without the need to speak Japanese.

The platform’s core offering centers around connecting users with local partners — from restaurants to artisans and chefs — to facilitate memorable and immersive food-centric activities. Users can also make restaurant reservations, order gourmet products from regional producers, and access a variety of digital content including blog posts and videos that highlight Japanese food culture, culinary traditions, and neighbourhood highlights.

ByFood.com is built to dissolve typical barriers faced by foreign visitors, particularly language and logistical challenges, through easy-to-use search and booking tools with robust filtering options (e.g., dietary preferences). It also offers personalised support through concierge services for travellers seeking bespoke culinary experiences.

In addition to its commercial role, the platform incorporates a social impact component: a portion of proceeds from bookings and reservations goes toward charities that support children in developing countries, aligning its business practices with a mission of “spreading happiness through food.”

Founded in Tokyo and operated by a small team, ByFood.com has grown steadily as a resource for both travellers and locals who want to celebrate Japan’s diverse cuisine and cultural heritage while contributing to positive social outcomes.

What does Byfood Offer:

Food Experiences & Services

The main thing ByFood “sells” on the site is bookable food-related experiences and services, such as:

• Guided food tours around Japanese cities (e.g., street food tours, sake tastings, yatai tours).

• Cooking classes and workshops (like sushi-making or traditional Japanese cooking).

• Restaurant reservations at local restaurants, including omakase and specialty dining.

• Drinking tours and tasting events (e.g., brewery tours or wine tastings).

• Food-themed stays or foodie travel activities in Japan and worldwide (e.g., foodie stays, immersive gastronomy trips).

Curated Japanese Products

In addition to experiences, ByFood also sells Japanese gourmet products and food items from local producers — from traditional snacks and drinks to condiments and tableware — as part of its mission to share authentic Japanese food culture worldwide.
These often include:

• Traditional food products (e.g., rice crackers, noodles, sweets).

• Beverages (tea, sake, etc.).

• Tableware and specialty kitchen items related to Japanese cuisine.

Other Features

• ByFood also publishes blogs and videos about Japanese food culture and travel.

• The platform includes gift card options visible on the site