More about Fragrance Direct:

Fragrance Direct

Does it really have to be so expensive to take care of yourself? Products for skin, products for hair, products for the face... and don’t even get me started on makeup kits and perfumes. And it’s the worst when you find that perfect scent, that you know would suit you just right and then you look at the label and...  it’s way out of your reach. Do we really have to choose between genuine but overpriced brands and cheap knock-offs? Isn’t there a way to combine high-quality products with attractive prices? Well yes. Yes, there is. And it’s called Fragrance Direct.

Fragrance Direct logo

Fragrance Direct is an online retailer of discounted fragrance, cosmetics, skincare and haircare products. The first Fragrance Direct website was launched in 1999. The owners made it their goal to cut all the unnecessary costs to offer the best brands at the most attractive prices. Not investing in high street stores nor any middlemen, they were able to create a mixture of high-quality products, low prices, and excellent customer service. This mixture proved to be successful and Fragrance Direct quickly gained popularity. While not resigning from their aim to provide customers with the best value-for-money deals, the team does the best they can to “be the first name you think of when buying fragrance and cosmetics on the Internet”.


First of all, the store features a wide selection of fragrances for men and women, everything from the best, most renowned designer brands such as Gucci, Calvin Klein, Hugo Boss, Lacoste and more. Basically, every big name in perfume industry can be found on the Fragrance Direct website – all at really unbeatable prices. Apart from that, you can find a variety of skin and hair care products, makeup essentials, other cosmetics and gift ideas for women, men and kids. New products are added every week so you can always find something right up your alley. And yes, it’s hundred percent genuine – check it out for yourself!

Fragrance Direct offer


  • To buy something at Fragrance Direct, browse the available categories or use the search box on the top of the page. You can search for products of specific brands if you wish. Some categories feature additional filters to apply to your search results to make it easier to find what you’re looking for.

  • Click on the chosen product to read its description, customer reviews, and delivery information. Check stock availability and choose quantity. Add selected products to your bag.

  • In your bag view, you will see an overview of your products, their cost, future shopping recommendations and a place for entering a discount code. You can see this place encircled in red in the picture below.

Fragrance Direct basket

  • Now, how to find such code? It’s really simple. You can check the Fragrance Direct website as it issues special promotional codes from time to time. Better yet, visit Picodi UK and grab free discount codes for your shopping. It’s fast, easy and completely free.

  • Go to Picodi website and enter “Fragrance Direct” into the search box. You will see a list of ongoing promotions. Look for discount codes that are hidden under the green “Reveal the Code” buttons. They look like this:

Fragrance Direct code

You don’t need to log in or subscribe to anything. Just click on the button and you will be given a free code to use. A description placed next to the button tells you what benefits come with a certain code.

  • Copy the revealed code and go back to the Fragrance Direct website. Paste the code into the proper place in your bag and click on “Apply”. Proceed to checkout.

  • You can log in or check out as a guest. You may also choose to register during the checkout process. Enter your delivery and billing address. Select one of the available delivery methods and choose how you want to pay. Check your order and confirm. It will be shipped to you according to the delivery method you chose.

Fragrance Direct community

If you have any doubts, any “too-good-to-be-true” thoughts, just ask other customers what was their experience with Fragrance Direct. If you wish to share your opinion about the store, visit them on Facebook or Twitter and freely speak your mind. For inspiration and original ideas check what Fragrance Direct posts on Pinterest and Instagram. Their YouTube channel is full of helpful guides and tutorials on how to create a perfect makeup or stylize your hair. For more advice and inspiration, visit the Fragrance Direct blog. Read product reviews, various tips and tricks, gift buying guides and interesting articles written by various bloggers.

Fragrance Direct blog

Don’t hesitate to indulge yourself from time to time. Check out Picodi’s awesome offer for Notino, Cult Beauty, Boots, and more and see how much you can save with our help!

Cashback Activate Cashback