Step One discount code - February 2026 - Picodi Australia

What is Step One?

Step One is an Australian-based apparel and fashion brand specialising in premium bamboo viscose underwear and related garments for men, women and children. Founded in 2017 and headquartered in Surry Hills, New South Wales, the company positions itself as a comfort-first, sustainably-minded underwear retailer, emphasising ethical sourcing, innovative design and environmentally responsible materials.

At its core, Step One focuses on transforming everyday essentials like underwear from basic commodities into thoughtfully engineered products. The brand’s collections feature a wide range of styles — including boxer briefs, trunks, boxer briefs with fly, athletic underwear, cloud mesh designs, long johns, socks and sleepwear — crafted primarily from viscose derived from organically grown bamboo. Bamboo fabric is chosen for its natural breathability, moisture-wicking performance, softness and inherent antibacterial properties, offering an upgrade on traditional cotton underwear.

Step One’s design philosophy centres on comfort and fit. Many of its products incorporate UltraGlyde™ panels — low-friction material strategically placed to reduce chafing — and elastic 3D pouches that support and separate anatomy for enhanced comfort throughout daily wear. The brand highlights functional innovation aimed at addressing common underwear complaints like ride-up and discomfort.

The company also emphasises ethical fashion practices: its supply chain is certified to high ethical and sustainability standards, from the bamboo plantations that provide raw materials to the knitting, dyeing and packaging processes, which use compostable materials where possible. Step One promotes fair labor conditions, equitable wages and the elimination of exploitative practices throughout its manufacturing network.

Step One operates primarily through its online shop (stepone.life), offering a “First Pair Guarantee” — a satisfaction promise that allows customers to request refunds if they aren’t satisfied with their first purchase. The site features various bundle deals and size-specific collections for different genders and age groups, making it easy for shoppers to find the right fit and style.

Customer feedback on external review platforms reflects a strong reputation for quality, comfort and service, with many reviewers praising the underwear’s softness, breathability and everyday comfort, as well as positive experiences with Step One’s customer support and delivery processes.