More about Wiggle:


Wiggle is a British online retailer specializing in cycle, run, swim and triathlon products founded in 1999 by Mitch Dall. Starting as a small bike shop in Portsmouth, nowadays Wiggle sells over 50,000 various products and offers more than 700 third-party brands along with its own brands like Lifeline, Verenti and Felt Bikes. Being sports enthusiasts themselves, Wiggle employees do their best to ensure the top quality of their products, outstanding customer services and prices affordable for everyone. Their “passion, performance and perfection” are rewarded every year with plenitude of prestigious awards in retail, e-commerce and innovations among others.

Wiggle logo


Wiggle has its offer divided into following main categories: Cycle, Run, Swim, Triathlon, Outdoors and MTB. Every category comprises a list of subcategories to help you find easily exactly what you’re looking for. You can also browse New to find new arrivals, Sale to find discounted products and Events to buy tickets for sports events. Wiggle offers you also a set of Buying Guides to help you make the best choices and Shop by Brand possibility if you feel devoted to particular brand. In all these categories you can find everything you need for doing sports from professional equipment through specially designed clothes to neat gadgets and accessories. Everything of the highest quality and at competitive price to allow you enjoy sport as much as Wiggle does.

Wiggle offer


Choose the category and subcategory you are interested in or type in the keywords into a search box on the home page. You will be given a list of products that can be sorted by price, category, gender, brand, materials, colour and other filters. Click on the product you want to buy and you can see the photos, detailed description and customer reviews. You have also a possibility to add up to four products for comparison to check which one would be the best pick. After you choose everything you want to buy, you can proceed to checkout. In your basket view you will see your order summary, a delivery country to choose and a place for entering voucher code. You need to have an account to finalize the purchase but it will be created automatically during the checkout as your e-mail address is required regardless. Enter all the necessary details, choose the delivery and payment options and confirm your order. Confirmation will be sent to you via e-mail.

Wiggle basket


Wiggle puts an effort into promoting healthy lifestyle and propagating sports activities. Wiggle teams tries to “make cycling accessible to everybody”. That’s why you are offered a selection of tickets for UK bike events and various sports competitions. You can get them online in quick and easy way, simply from their website. Wiggle organizes also their own awesome events, all year round, offering different activities like Cycling, Running, Triathlon, Obstacle and Trail Running and more. Buy a Wiggle event ticket to have a wonderful day full of satisfying, healthy sports competitions taking place in beautiful locations across the country. You can choose different difficulty levels as well as route lengths so that you can match the challenge to your experience and condition. It’s a great way to spend time for you and your family. Try it for yourself!

Wiggle events


To spread the popularity of sports activities, people from Wiggle do what they can to make their products affordable for everyone. Watch for sale and clearance products that will allow you to save even up to 60% on your purchase. You can find discounted offer on the “Sale” subpage. If you sign up for Wiggle’s newsletter you will not only get all the news about incoming promotions but also £10 voucher for your next order. There is also an ongoing promotion that ensures a free bike delivery to the list of countries that can be viewed on the website. Wiggle promises a Price Match as well, if you find the same product cheaper elsewhere. Share your joy and sports’ passion with friends – invite them to shop at Wiggle and you both will be rewarded after they create an account and make their first purchase of £50. Also, based on how much money you spend annually, you can be rewarded with a Gold or Platinum customer status which comes with great discounts on the whole offer. Another opportunity for saving money is visiting and acquiring free discount codes to use on your shopping at Wiggle.

Wiggle promo

Looking for more opportunities for saving money on sport activities? Check Picodi’s offer for Evans Cycle, Halfords, FunBikes and others!