Serving the needs of an international Consumer, Vans is a renowned American manufacturer of shoes, based in Cypress, Southern California. The brand is famous for their unique top-quality sneakers that you can find in different colors, styles and designs. They are primarily skateboarding shoes that appeal to the extreme sports youth set. From toddlers to grownups, Vans shoes are what everyone is wearing or wants to be wearing. Apart from sneakers, Vans also offers apparel (dresses, tops, sweaters & hoodies, jackets, bottoms) and accessories (backpacks, bags, hats & beanies, wallets & keychains, sunglasses, scarves & gloves, socks and laces).
How did Vans become a top international shoe brand?
Before Paul Van Doren started his own business in 1965, he already had some experience in shoes manufacturing. Together with his partners, Serge D'Elia and Gordy Lee, Van Doren moved to California to build a factory in 1966. The company came to be known as Van Doren Rubber Company, and Van Doren's shoes came to be known simply as Vans.
In the early 1970s the skateboarding boom provided an opportunity for Van Doren to prove its success. Over the next year, the company was opening a new retail store almost every week. Then the company produced the Era model, a red-and-blue shoe developed by skateboarders. Vans quickly became the skateboard shoe of choice. Later there was another boom, this time in BMX culture and Vans became the shoe of choice among all BMX riders. But it was actually a movie that gave Vans a national recognition. The 1982 blockbuster, Fast Times at Ridgemont High, starring Sean Penn made a star of Penn and of Vans checkerboard slip-ons.
What happened next?
Paul Van Doren finally became tired of overseeing the company’s operations and decided to sell the company to the San Francisco-based venture banking business McCown De Leeuw & Co. Soon after, Richard Leeuwenberg, who used to work with Boise Cascade Corp., became the CEO for the company, now renamed Vans, Inc.
21st century trends
The increasing popularity of snowboarding in Europe, Japan and the U.S. as well as the introduction of Vans snowboard boots provided the company's business with a significant boost all over the world. The company also responded to the growing popularity of women's sports by working on a complete line of women's outdoor shoes in the spring of 2002. Soon the company took up sponsorship initiatives of a range of sporting events that revolved around skateboarding, snowboarding, motocross, and surfing.
Off the wall team
Among the skate team Vans members there are such recognized skate figures as:
- GEOFF ROWLEY - Liverpool-born legend, famous for his attacking style, Thrasher Magazine's Skater of the Year in 2000, on Vans board since 1999.
- ANTHONY VAN ENGELEN aka AVE - a certified and certifiable classic began riding for Vans in '05 and in '09 was honoured by Transworld SKATEboarding with the Best Video Part of the Year award for his part in Alien Workshop's Mind Field.
Digging further into the extreme sports culture, BMX VANS team can boast of:
- DAKOTA ROCHE – on Vans since 2010, “2012 Street Rider of the Year" from Transworld RIDE BMX Magazine
- MIKE "HUCKER" CLARK – a pro BMX dirt rider, who joined the Vans team in 2013, the winner of the Nora Cup in 2012 and 2013
The global Vans team of snowboarders include:
- JAMIE LYNN – a pioneer of snowboarding, Vans is honoured to have had him in the family from the start
- HANA BEAMAN – said to be one of the best woman’s riders ever to walk the Earth, on board since 2001
Pearls of the VANS
From sportsmen to celebs, from kids to adults, everybody loves the classic model which is obviously Vans Authentic. The Authentic, Vans original and now iconic style, is a simple low top, lace-up with durable canvas upper, metal eyelets, Vans flag label and Vans original Waffle Outsole.
To get the classics…
If you are afraid of getting fake Vans, go to shops like ASOS and be sure you invested your savings safely. To get Vans discount codes first go to Picodi UK and then type the name of the shop. Once you see the list of the ongoing promotions and deal on Vans footwear and apparel, click on the red button that says “Reveal the Code” or “Get the Deal”. To apply your code, fill your basket with the coolest Vans products, go to Checkout and paste the code. Reduce the price of your order and enjoy the classics!