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Rocks & Co

Rocks & Co is a British reverse auction jewellery shopping channel, offering its products also online through an e-commerce website. The channel was launched in 2008 and currently broadcasts its presentations on Freeview 40, Sky 672 and Freesat 814. For online bidders there is a live stream available on the website. If you’re not a fan of live auctions, you can still buy beautiful, hand-crafted jewellery at competitive prices through the website or by phone. Rocks & Co is a British subsidiary of elumeo SE, a leading European jewellery retailer with over 20 years of experience.

Rocks & Co logo


All the products available at Rocks & Co are handcrafted by the most skilled and experienced specialists, with the use of certificated gems and materials of the highest quality. Rocks & Co offers only the finest jewellery pieces, many of which are from unique, exclusive collections, for example “The One Collection” issuing jewellery of a truly unique design that will never be repeated. Which means that every piece of this collection is really “the only one of a kind”. You can choose from a variety of gemstones skilfully mounted into beautiful necklaces, rings, bracelets earrings and other pieces of jewellery both for women and men.

Rocks & Co offer


To save money on your favourite jewellery, bid on Rocks & Co live auctions or shop on the website with the help of Picodi discount codes.

  1. Go to, enter “Rocks & Co” into the search box and click on “Search”.

  2. From the list of currently available promotions choose one with a discount code and reveal it by clicking on a “Reveal the Code” button.

  3. Copy the code and go to Rocks & Co website to start shopping.

  4. Browse categories and click on jewellery you want to buy. You can compare two or more products if you’re not sure which to choose.

  5. Add the chosen product to your basket.

  6. Go to your basket. Under the list of your chosen products, you will find a place for entering a voucher code. See it in the picture below:

Rocks & Co basket

  1. Paste the code from Picodi and click on “Apply Code” button. Proceed to checkout.

  2. Enter your billing information and delivery details. Sometimes there is a special offer of free shipping on all orders, so keep an eye on that to save some more money on your shopping.

  3. Choose a payment method and fill in all the necessary details.

  4. Confirm your order and place it. You will be notified about your order status via e-mail.

World of Gemstones

Gems – shiny and nice to look at. For how many of us this is the limit of knowledge about those wonders of nature? If you want to broaden your knowledge about gemstones, Rocks & Co website is definitely a good place to start. From purely factual information about gems’ origins, colour variations and cut types to useful articles about proper care, jewellery wearing tips, stylistic advice and fun facts – you can find this and more on Rocks & Co website as well as on their blog “World of Gemstones”. If you have any questions that remained unanswered after reading those articles, feel free to call or e-mail Rocks & Co experts who will be happy to share their experience and knowledge with you.

Rocks & Co info

Rocks & Co Mobile App

Now you can participate in Rocks & Co auctions wherever you are! Bidding has never been easier and more comfortable. Download the app for free from the App Store or Google Play, register yourself with your mobile number and finish the registration process with a confirmation code which will be sent to your phone. Use the app to bid easily with just one tap of the finger. When the auction is running, the “bidding” button turns blue, signalling that you can place your bid. Of course, app displays all the important details like a picture of currently auctioned products, number of items remaining and the current price. You can also access the web store with your app to do your jewellery shopping conveniently on the go.


Bidding at reverse auctions gives you a chance to buy products several times cheaper than their starting price. True. But you don’t need to take part in an auction to find beautiful jewellery pieces at really attractive prices. Just visit Sale category on the Rocks & Co website to shop products discounted up to 70% off their regular price.

Place your order on the Rocks & Co website to receive a welcome gift including a book with everything you should need about gemstones and jewellery, paper ring sizer, cleaning cloth for your jewellery and the Rocks & Co poster.

Rocks & Co promo

Can you believe how cheap jewellery may be when you use Picodi discount codes to buy it? Check it for yourself at Gemporia, Warren James, The Jewel Hut and many more.


Every year Rocks & Co prepares special offers for Black Friday and Cyber Monday

All promo codes and discounts for Black Friday 2021 and Cyber Monday 2021 can be found on dedicated special pages.

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