More about Ernest Jones:

Ernest Jones

Ernest Jones is a British jewellery and watch retailer founded in 1949. It had its first store opened in Oxford Street, London. Since then, the company has grown significantly and now operates through over 180 stores across the country. Its products, many of which are sold exclusively at Ernest Jones, may be also bought through an e-commerce website. Ernest Jones maintains its reputation of jewellery and watch specialist thanks to the highest quality of offered products, additional expert services, excellent customer service and competitive prices. And now you have a unique opportunity to get the full advantage of that with coupons and promotions delivered to you by Picodi!

Ernest Jones logo


Let’s take a look at the goods.

  • Being a watch specialist, Ernest Jones offers you a wide selection of watches from the most famous brands such as Casio, Breitling, Zenith and many others. Apart from that the company operates a dedicated workshop and employs a team of expert watchmakers to provide you with all the necessary services for your watch.

  • Jewellery section includes rings, engagement rings and eternity rings among them, necklaces, earrings, bracelets, bangles, charms and whole jewellery sets. Swarovski, Emporio Armani and Vivid are only some of the brands offering their designer, certified jewellery at Ernest Jones.

  • The company issues also a separate section of diamond jewellery, including exclusive Leo Diamond with special, patented cut for enhanced brilliance and sparkle. And if you’re not necessarily in the need of a diamond, just browse beautiful jewellery pieces with pearls, rubies, emeralds, sapphires and other stunning gemstones mounted into white, yellow and rose gold, silver, platinum and palladium.

  • Apart from the incredibly broad catalogue of watches and jewellery, Ernest Jones offers designer accessories and gift ideas, including personalized jewellery. Elegant, luxury pens, wallets and Smartphone accessories may become a classy gift good for every occasion. And if you want something more personal for that special person, choose an engravable ring or a beautiful pendant with gems of your choice.

Ernest Jones offer


Shop with Picodi’s help to pay less for your jewellery and watches. Here’s how:

  1. Go to Picodi, enter “Ernest Jones” into the search box and browse a list of promotions that will appear.

  2. Choose a discount code you want to use and click on “Reveal the Code” button to see it.

  3. Copy the code and go to Ernest Jones website.

  4. Browse offer to find a product you like and click on it.

  5. You can read its description and customer reviews. Add it to your basket and go there.

  6. Under your products you will see delivery options and a place for entering a promo code. Now, paste the code you got from Picodi. Apply.

  7. Go to checkout. Enter your details, choose delivery and payment, and place your order.

Ernest Jones basket

Buying guides

Now you know how to buy at Ernest Jones. But, do you really know, what to buy? Did you know that different gemstones have different meaning and are appropriate for different occasions? Do you know how to measure a ring size? Are you sure you know how to find the perfect watch? If not, don’t worry – Ernest Jones has got you covered! You can choose from a selection of buying guides with expert advice on the best materials, important qualities and useful features. Not only you will find guidance on how to choose the perfect engagement ring, hot to find the most reliable watch and how to decide which gemstone is the best for your needs. You can also find a most helpful glossary with all the difficult terms clearly explained.


For more guides, tips and tricks, styling ideas and inspirations visit Ernest Jones’ blog. It contains articles about interesting events, gift ideas for various occasions, seasonal trends’ summaries and big bridal section to answer every question you might have about your big day. Ernest Jones can be also found on social media like Facebook, Twitter, Pinterest, Instagram or YouTube. Follow them to be always up to date with the news and to share your opinions with other Ernest Jones’ fans.

Ernest Jones blog


Even the most beautiful designer jewellery doesn’t have to be overly expensive (if you play it right). If someone gives you opportunity to pay less – you take it. So take the opportunity and go to Sale section on Ernest Jones website to find all the discounted products from various categories. Buy an engagement ring at Ernest Jones and you will get a 10% off your wedding rings. Keep an eye on vouchers and coupons that appear occasionally on the website or given in the store. They are great way to save money on your favourite jewellery. And don’t forget about your main source of coupons – Picodi!

Ernest Jones sale

Do you like the idea of affordable designer jewellery? Of course, you do! So why don’t you check out our offer for Cartier, The Jewel Hut, Beaverbrooks and many more.

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