Odd Muse sale - July 2026

Odd Muse dresses and luxury womenswear (oddmuse.co.uk)

Odd Muse dresses and luxury womenswear have become a popular choice among UK shoppers looking for timeless pieces with a premium feel. Founded in London, the brand focuses on investment fashion rather than fast-moving trends, offering signature dresses, tailoring and occasionwear designed to remain relevant season after season.

Best-selling Odd Muse clothing collections and signature pieces

Odd Muse is particularly known for structured silhouettes and elegant occasionwear. Some of the most popular products include:

• Ultimate Muse Blazer – one of the brand's signature tailored blazers.
• Cap Sleeve Midi Dress – priced around £145 and part of the Core Collection.
• Structured Mini Dress – available in several colours and retailing from approximately £135.
• Square Neck Midi Dress – a bestselling occasionwear option.
• Collar Maxi Dress – a minimalist design worn by founder Aimee Smale.
• Linen Mix Dropped Waist Maxi Dress – priced around £185.
• Cotton Mix Halter Midi Dress – combining breathable fabrics with tailored styling.
• Split Sleeve Mini Dress – one of the label's most recognisable silhouettes.

London-designed investment fashion with a slow-fashion approach

Founded by Aimee Smale in 2020, Odd Muse started as a university project and evolved into an international womenswear brand. Unlike trend-driven labels, the company focuses on creating versatile garments intended to be worn repeatedly. The brand has established flagship locations in London and New York while maintaining a direct-to-consumer model.

Tailored cuts, structured bodices and refined colour palettes are central to the brand identity. Many collections emphasise classic styling rather than seasonal trends.

Who is Odd Muse designed for?

Odd Muse appeals to shoppers looking for elevated wardrobe staples and occasionwear with a luxury aesthetic. Typical customers include:

• Women seeking wedding guest outfits.
• Professionals wanting polished tailoring.
• Fashion enthusiasts interested in timeless capsule wardrobes.
• Customers who prefer premium dresses over fast-fashion alternatives.
• Buyers searching for minimalist British fashion brands.

Odd Muse discount codes and savings opportunities

Odd Muse primarily sells through its own online store and flagship boutiques rather than third-party marketplaces. Seasonal launches and limited collections can sell out quickly, making promotions especially valuable.

Current Odd Muse discount codes and promotional offers can be found on Picodi.com, where shoppers can browse regularly updated voucher codes and savings opportunities collected in one place.

Payment methods, delivery services and customer support information

UK customers can typically complete purchases using major debit cards, credit cards and popular digital payment options available during checkout.

The retailer offers domestic and international shipping, with complimentary delivery available above selected spending thresholds. Delivery times and costs vary depending on destination and shipping method.

Customers can access assistance through the Help Centre and contact channels available on the website. Return and refund policies are supported by dedicated customer service resources, helping buyers manage exchanges, sizing questions and order-related enquiries.

Frequently asked questions about Odd Muse

Who founded Odd Muse?

Odd Muse was founded by Aimee Smale in 2020 while studying fashion and working in buying.

What is Odd Muse best known for?

The brand is particularly recognised for its Ultimate Muse Blazer, Split Sleeve Mini Dress and structured occasionwear designs.

Does Odd Muse focus on trend-led fashion?

No. The label promotes timeless wardrobe pieces and investment dressing inspired by classic tailoring.

Does Odd Muse have physical stores?

Yes. In addition to its online store, the brand operates flagship locations in London and New York.