More about JML Direct:

JML Direct

"Everyday easier"

JML, or John Mills Limited, is a British multichannel consumer goods retailer. The company was founded by John Mills in 1986, selling its products on trade shows and consumer demonstrations. Nowadays, JML’s goods are sold in over 70 countries worldwide, through stores, TV shopping channel, a catalogue issued every two years and an e-commerce website.

It is no wonder that JML joined its forces with Picodi: JML offers everything you need to make your everyday life easier, while Picodi does everything possible to make your everyday shopping cheaper.

Jml logo


“Everyday easier” is JML’s slogan and its main philosophy. Specialist teams look for useful products all around the globe with one purpose in mind – to make your life easier. Thanks to their hard work, you can buy a wide selection of goods:

  • all kinds of kitchen appliances and accessories,

  • cleaning equipment and supplies,

  • home and garden accessories, utensils and gadgets,

  • health and beauty products, including make-up essentials, hair and body care accessories, fitness equipment and special clothing,

  • toys and grooming products for pets,

  • hundreds of gift ideas for men, women and kids.

Most of the products available on the website were evaluated by other customers so that you don’t need to buy a pig in a poke. Additionally, if a product has its own TV commercial already, you will be able to see the video on the website.

Jml offer

Shopping with Picodi

It is no coincidence that JML is now on Picodi. It means that you can use Picodi discount codes for shopping at JML. Isn’t that just great?

Let’s start from equipping you with some codes. It’s easier than you think – no registration, no fees, no problems. Check it out:

  1. Go to and enter “JML” into the search box to see all the promotions available at the moment.

  2. Browse the list of promotions to find codes. They are hidden under “Reveal the Code” buttons. When you click them, you will see a discount code. Copy it.

  3. To know which products it applies to and how much it is worth, read its description next to the button.

  4. Now you can go to JML website and start shopping.

Shopping on JML website isn’t much harder than getting promo codes. Remember that you can always call JML’ customer service if something is unclear or you have some additional questions.

  1. Browse categories to find products you’re interested in. You can also use a search box on the top of the page or check current bestsellers, if you’re not sure what you’re looking for.

  2. Click on a product to read its description and customer reviews. Usually, you can also watch a video with its TV commercial. If you like what you see, add it to your basket.

  3. Now go to your basket. Under the summary of your products you are asked: “Do you have a promo code?” Well yes, you do. Paste the code from Picodi and click on “Apply”.

  4. The checkout process goes just like in any other online store – you give your details, choose a delivery option, specify payment method and confirm your order.

Jml basket

Why JML?

Because who doesn’t want to make their everyday life easier? But there are many other reasons:

  • incredibly wide offer of high-quality, cutting-edge products, that will help you in a variety of ways,

  • free standard deliveries on orders over £45 everywhere in the UK and cheap next day deliveries,

  • 30-day money back guarantee that allows you to return your purchase for whatever reason and get your money back,

  • A 6-year period for returning a product of unsatisfactory quality or not fit for its purpose and asking for repair, refund or replacement,

  • One year guarantee against manufacturing damage, which may be prolonged to 2 years for some products,

  • Specialized, product-specific customer service to help you choose the best product for you, take proper care of it and fully enjoy using it.

  • Four ways of ordering – via phone, post, website or directly from the store.

Jml perks


JML didn’t become one of the favourite stores of British customers for nothing. To maintain its leading position on the market, the company offers only the best quality products at the most attractive prices. To make those prices even more attractive, JML issues frequent sales, promotions and special offers. In TV commercials you will be told, obviously, about all the possible ways to save as much money as possible – to get the same information on the website, go to Offers section. You will find there all the discounted products along with special bundle offers which will help you to pay less for more.

Jml promo

Try shopping with Picodi discount codes and discover how much you can save on your shopping at Wilko, Argos, Wickes and many more.