Founded in 1969 by Donald and Doris Fisher, American GAP become one of the most popular and recognizable brands and clothes retailers in the entire world. With revenue counted in billions, hundreds of thousands employees and almost 5,000 stores in 90 countries around the world, GAP is most certainly on the very top of clothing industry. Trendy designs, sartorially conscious products and qualified customer service has lead them to great success, which enabled them to work on their own brands. Today, GAP operates under world-famous brands such as Old Navy, Banana Republic and Athleta. There are number of GAP Stores which include GapKids and babyGap with clothes for children and infants as well as Gapmaternity for pregnant women and GapBody with beauty products and lingerie. GAP undertakes a modern take on classic styles, which leads to comfortable and trendy wear for everyone no matter your age and style. This modernity doesn’t stop with clothes - store works on numerous ways to make shopping easier. Right now, they are working on a new app that basically works like a virtual dressing room. With few simple touches, you can select your body type and dress it up in clothes available at Gap. You will see how the clothes will look like when you try them on, so you won’t have to send anything back because it doesn't fit. Welcome to the 21st century!
Gap online store allows you to browse the products from every Gap operated brand in one place. Eccentric tourist-oriented clothes presented as hand-drawn catalogue from Banana Republic, collection of business clothes with styles that never go out of fashion, or latest fitness apparel from Athleta - it’s all there under one GAP signboard. Easily switch between brands, add something that suits you to your cart and later on, pay for everything at once with one shipment fee.
There are various promotions and rewards programs available at Gap. One of them gives you points for every purchase that you make with store credit cards like GapCard or GapVisa. What is unusual is the fact that you gather those points not only in Gap store. Yes, you get more at Gap, because for every dollar that you spend, you get 5 reward points, but rewards program works also elsewhere, so every dollar that you spend with your Gap store branded Visa card gets you 1 points for every dollar spent. 1,000 points amounts to $10 reward card that you can use during checkout at one of the gap stores all over the world or in their online shop.
There are also frequent promotions available online and at Gap stores. Usually they fall into two categories: coded promotions, which use promo codes that you enter during checkout in order to get free shipping, discount or some other perks; other type are category promotions, where the store lowers the prices of items that fall into a specific category like adult’s jeans for limited period of time, usually because of some occasion like Chinese New Year or other festivals.
Gap is also the perfect place to shop for gifts. They offer traditional gift cards that look like a credit card and modern virtual cards that can be printed out or send as an email. But the store encourages you to buy choose something and send is as a gift. To do so, you don’t have to order it to your address and pack it. Gap will do it for you and send it directly to the recipient. With a small extra fee, the store will wrap your order in nice gift wrap and a ribbon. You can add a card with a message and send it directly to your friends and family. Or, if you prefer to pack it on your own, for no extra charge, the store can add complimentary gift box that you can assemble yourself.