While Swedish is not the most popular language in the world, there’s at least one word that most of us heard before, even if subconsciously. The Swedish word is Hennes which means hers in English. Doesn’t ring a bell? What if we drop you a small hint: you can associate it with the hunting apparel retailer Mauritz Widforss. The merge of Meuritz Widforss with company founded by Erling Persson happened in late 60s and since that time, Hennes & Mauritz has become worldwide phenomenon loved by millions. You may be not familiar with the full name, but the brand goes by H&M - extremely popular retailer, especially among youngsters.
Brands loved by millions worldwide
Even though the store started as a place with clothing for women, today, H&M’s customers can explore stylish and fashionable clothes both for men and women as well as children. Clothes for everyone, everywhere. H&M operates over 4000 stores in more than 60 countries, which gives employment for well over hundred thousand people. Their most popular and recognizable brand is named just like the company - H&M. It includes wide range of clothing for every need - casual clothes, sportswear or smart and formal business outfits. Buying those products guarantees high quality, low price, but what’s most important — sustainability, which is very important for the company. It does not only mean that they use organic fabrics, but the whole supply chain is under a microscope. That way, you can be sure that H&M’s products were designed and made using green energy, by people who are adequately paid for their job and every social and environmental regulations are met with the highest standard.
Another H&M’s brand is & Other Stories - a line of clothes and accessories that values the best quality and attention to details of designers from ateliers in Paris and Stockholm. Ladies gladly use this line of clothes to add a personal touch to their outfits with great shoes, bags and other accessories. Cheap Monday is a brand centred on denim with clothes connected to music and popular culture extremely popular among creative people. If vivid colours that give you an energy boost is your things, you will be interested in Monki brand, which is a modern take on Asian street style mixed with Scandi cool look. The enormous popularity of unisex clothes as long as more and more blurred lines between masculine and feminine fashion gave way to Weekday brand, which is designed for brave and self conscious young people, while COS on the other hand is based on classics that never go out of style and can be used as a foundation for many great timeless outfits for more conservative people.
All of those who visit H&M online store can find great tips, articles and news in H&M Magazine, which covers everything interesting from fashion, beauty and culture areas. Reviews of products that will make you look great, tips on how to wear certain pieces of clothing or introductions into different styles and how to fit right into different occasions. You can find that and many more inside H&M online Magazine.
Don’t worry if there aren’t any H&M coupons available at Picodi at the time. In that case, just sign up for the H&M Newsletter. That way you will be informed about every sale, you will receive interesting news from the world of fashion. You will also have access to exclusive offers and styling tips with tons of inspiration.
People who shopped at H&M often enjoyed other fashion retailers like Straightforward, Spreadshirt and Tactical Asia. Visit their website to find more gorgeous clothes, great offers and inspiring looks.