Bargain reports and analytics

Valentine’s Day in Hong Kong: expectations vs. reality

PicodiFebruary 9, 2021 checked the type of gifts Hongkongers would like to receive on Valentine’s Day, how much money they are willing to spend and if their gifts suit the taste of their partners.

What do lovers hope to receive on Valentine's Day?

Valentine’s Day is very popular in Hong Kong: 73% of Hongkongers surveyed said they celebrate Valentine’s Day and 76% said that they will give something to their partner. This probably means that such people, although they don’t celebrate Valentine’s Day, think it’s acceptable to give a gift anyway.

What are Hongkongers going to buy as a gift? Among the men surveyed, the most popular answers were Valentine’s Day cards (34%), flowers (31%) and dinner at a restaurant (21%). Women on the other hand said they are going to buy clothes (37%), food on delivery (23%) and handmade gifts (21%).

We also asked what gifts Hongkongers expect to get from their significant others and according to women, the most expected gifts were Valentine’s Day cards (45%), flowers (36%), jewellery (28%), lingerie (21%) and teddy bears (11%). As for men, the most expected option was electronics (52%), money (29%) and perfumes (27%). 21% wouldn’t mind getting clothes, and 13% expected tickets to the cinema or concert.

The worst Valentine’s Day gifts according to women are small home appliances (45%), Valentine’s Day cards (27%), money (22%), flowers (19%) and sports equipment (12%). Among men, a Valentine’s Day card (23%) and clothes (14%) were chosen as the least wanted.

Valentine’s Day in other countries

We also looked into the financial side of Valentine’s Day. On average, we spend HK$958 on Valentine’s Day gifts in Hong Kong, with men spending 62% more than women (HK$1,186 vs. HK$730).

How much money people are willing to spend on their significant others?

Among the countries researched, the highest amounts are spent in Hong Kong (US$124), the United Kingdom (US$117), Ireland (US$112), and the United States (US$106).

In 2021 In Hong Kong, the most frequently chosen gifts are Valentine’s Day cards (men) and clothes (women). Australian men usually choose flowers, while women choose electronics. In New Zealand, both men and women give mostly sweets on Valentine’s Day.


This report is based on results of a survey among over 11,000 people from 38 selected countries where Valentine’s Day is celebrated. For currency conversion, we used the average exchange rate for January 2021.

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