Positive change in your life through fashion
In a nutshell, ASOS is about positivity. It's about you & whoever you are and wherever you are. Whatever walk of life you're coming from, you will find the perfect embodiment of your personality at this address. What does it mean exactly?
ASOS believes that you should have access to the best fashion from all trends possible at the prices that suit your budget. Whether you're a university student or you're young at heart.
Ideals close to the heart
There has been much controversy with the body image young women and men are fed through the media. ASOS is all about the positive body image in which a person is healthy and happy about who they are and don't starve themselves in order to fit the clothes. It's supposed to go the other way around, isn't it? This is why the models you see presenting a range of the clothes on the website will have a different size than typical XS. How can you expect to see a garment intended for a plus&size woman presented by a tall and slim model?
ASOS also makes sure that no one is excluded from shopping for fashion just for their sexual identity. It works with GLAAD and LGBTQ communities to create lines that are gender neutral but also trendy and wearable. Be the person you want to be, not what the society expects you to be and wear the things that show off your true personality.
Sport is truly wonderful, especially when it brings people closer and shows everyone that there are no limits to what you can achieve. While healthy athletes receive plenty of endorsement, ASOS is happy and proud to work with the ParalympicsGB team and assist them with their outfits for the big sporting events. Just wait for the 2020 Tokyo Paralympic Games and see that no matter what your personal restrictions are, you can achieve whatever you set your mind to!
If you're talented and have a love for your craft, but you don't have the means to start your own brand, ASOS is here to assist you. The collaboration with the up&and&coming and dedicated people stems from the pure love for the industry and what it can do for the society. As a designer, you can take part in a competition in which you stand a chance of winning £50,000. When you do, you will invest it in your own brand and have it featured at the ASOS online store.
Education is key, and we cannot think about a bright future without focusing on people who can work towards it. Unfortunately, not everyone is born with equal opportunities and ASOS knows that. With the idea of helping young people be the better versions of themselves, the company started the ASOS Foundation which works with various other organizations towards educating people in the UK, India, and Kenya.
ASOS for the future
It's important to bear in mind that the industry can have both positive and negative impact on people. On the one hand, when you're lucky, you can start your own brand and do what you love in life & bring wonderful clothing to people. On another, there are so many stores that have been accused of sourcing their products in a non&fair way. ASOS is different. The clothing sold on the website comes from all around the world, but the company makes sure that people who work in the factories are always paid fairly, and the conditions of work are safe. It also assists their suppliers in making the necessary changes towards the better future. By shopping at ASOS, you are actively contributing to that change.
The environment needs our help as well. The resources are limited, and if something isn't done to preserve them, we will run out of them in no time, and future generations will find themselves without the means of life. So far, ASOS has limited its energy consumption at the premises by 47%. Almost 500 tonnes of plastic has been recycled at various processing sites, and almost 44,000 of garments have been donated to those in need via OXFAM. It's a direct action that brings genuine results and genuine change.
However, the company doesn't stop there. On their sustainability website, you can find advice on how to make the change yourself through fashion. You can reduce your carbon footprint, recycle the packaging and learn what to do with unwanted garments. All of that for the better future of us all.
ASOS wants your experience to be the best possible one and makes every click on the website effortless and convenient. With such competition on the market, it makes all the difference in the world. How?
Your delivery can be arranged in a way that is best for you. You have the choice of a variety of options. For example, if you don't need it delivered to your house, you can request Click and Collect option from one of the collection points. A standard delivery charge is $5. You can enjoy it for free when you spend at least $32 at Asos. Free express delivery is available with a minimum order amount of $395 (standard fee is $32). Simply add it to your bag just as you would with a garment or an accessory.
ASOS wanted to be so much more than just about the garments and just about the high&end labels. After all, fashion should bring people together and help them achieve their goals just the way they are, so it should be accessible. Its approach to selling fashion garments, accessories and other products available on the website has made them by far the most popular internet store worldwide. See what's in the catalogue and shop your way through the virtual aisles.
If you want to see what labels are available on the website, you can do that by clicking on the "Brands" button. Everything you love in both high&end and the high street is here under one roof. From Abercrombie & Fitch to Zign, everything from the very expensive to the very affordable. Perhaps it's just one item you want to have from the high fashion world & ASOS makes it possible for you.
If you are all about the clothes and you wish to look through the catalogue as soon as possible, you can click on Clothing to see what categories are there. New Ins are trends that have just been introduced to the store & you will see the resemblance of them to the ones you see on the runways, however, at much more competitive prices. In general, the above information doesn't vary all that much between genders. However, when you click on Women and then look for Clothing, you will see just how inclusive ASOS is. You can shop for ASOS Curve & Plus Size, Maternity, Petite, and Tall. Every woman, no matter what silhouette she represents, will find something perfect for herself at ASOS.
Garments aren't everything though, and people who like to play with fashion know that one element of the outfit can change it completely. When you click on Shoes, you can either shop by the type of product (for example, boots, sandals, trainers) or by a brand that sells their footwear on ASOS. Whichever way is more convenient for you.
The same goes for accessories. Both men and women will find a large selection of accessories: women and men can spoil themselves with bags, belts, hair accessories, hats, jewellery and watches, scarves, sock and tights, and sunglasses.
If you like to stay active after or before hours and you wish to practice sports in attire specifically designed for this purpose (a very good decision), you can click on Activewear. You can choose between leggings and trousers, shoes, sports bras, jackets, tops, swimsuits, and shorts. Don't forget about accessories that can be very useful while you're in training. If you practice a specific type of sport, you can also shop by activity: football, gym, and training, running, outdoors, swim and yoga and studio. You know yourself best so don't settle for anything less than what you deserve!
Now that you know what's available regarding branded clothing, you can proceed to look through the Face & Body category. You can take care of yourself in every aspect, both regarding clothing and cosmetics. ASOS will help you with that with their selection of tools and accessories, body care, hair care make up, skin care, tanning, and stylish tools. Don't forget to shop by brand if you want to stay loyal to a particular one.
With the branded stuff, you might find that many people, both men, and women, are wearing the same things. You can, however, find clothes and accessories that are one of a kind and that make you stand out from the crowd. To find them at ASOS, all you need to do is click on Marketplace and open one of the following categories.
For example, the Vintage trend has been very much in fashion for the last few years and rightly so. Nothing ever gets forgotten in fashion, and whether it's the 1960s, 70s, 80s or 90s, you will find fantastic clothing from independent brands. It's your best chance to buy fashion that means something and brings much joy. The best thing about ASOS Marketplace is the fact that you get an exclusive insight into labels not just from the UK but from all over the world. Labels you wouldn't otherwise know.
If you're a designer based somewhere in the country or abroad and you love making clothes, you might be the right pick for ASOS Marketplace. If you become a seller with ASOS, you will instantly find more customers and sell more clothing. You are guaranteed that you won't be alone at any stage of your business because an Account Manager will advise you on anything you need to know.
How does it work? It's easy: having a boutique at ASOS costs £20 a month, and you also pay 20% commission on the items you sell. Depending on the type of clothing you're making, there is a minimum of styles sold. All you need to do to start is fill out the form, and someone from ASOS will contact you shortly.
Are you looking for savings while you're out shopping on the internet? You're in the right place. When you shop at ASOS Outlet, you will see discounted products that won't stay there for too long. At these prices, someone will score them for sure. Remember that it's best to make your decision quickly because the stock is limited. There are sometimes further reductions available so make sure to check them out.
Another way to score a great bargain is to register your account with Picodi. This discount platform, which is available in over thirty countries, will bring you bargains from hundreds of stores in Hong Kong and more from the international market.
Returns and more
Sometimes, when we receive a package from an internet store, we see that it's not entirely what we expected. The size could be wrong, the colour isn't really all that flattering, or simply the silhouette doesn't look good. If this is the case, you get 28 days to return your items. You may, of course, request an exchange in which case it will be arranged for you. If it so happens that the new item isn't available at the moment, you will be given a full refund.
On another note, it might also happen that the item you received is faulty in some way. Although people behind ASOS do everything in their power to make you happy with your order, mistakes can happen to the best of us. In such a case, simply return it in any of the proposed ways and you will also be offered a refund.
There are various courier services you can use for your returns and exchanges & InPost 24/7 Lockers are free of charge and are available in 1,100 locations. Pass My Parcel store is also a convenient way to return your items in one of the 3,000 locations for free. You can also use to you at ASDA, Collect Plus, Doddle, Hermes Collection, Hermes Store and Royal Mail.
With Picodi, shopping online seems much cheaper and easier. After all, who would want to say "no" to excellent bargains that are given to them for free? Make sure to look for other deals, for example to YOOX and Foodpanda.