Dominique Mandonnaud founded Sephora in 1970 in France. Since then, Sephora became the leading group of stores that sells beauty products in France and it has made its mark in the world. The chain of 1900 stores in 29 countries all over the world features 300 brands that offer a great line up of cosmetics, which include makeup products, skincare, perfumes and many more. Some of those products are sold under the private label of Sephora. The company offers wide selection of luxury products in stores that employ experts that can help you choose the best product that will suit your needs. The store accepts all major payment service providers like Visa, MasterCard, PayPal and more.
You can grasp the company spirit by looking at their Facebook page, Twitter, Instagram or YouTube. Sephora uses its social media pages not only to promote their products, but also to give you valuable advices and tutorials. Sephora is always expanding its base of stores, right now there are five store locations in Australia: two in Sydney (Pitt Street Shop and Macquarie Shop), one in Melbourne (Melbourne Central Shop), one in Pacific Fair Shopping Centre in Broadbeach and one in Broadway Shopping Centre. Introducing Sephora into the Australian retail landscape was a success, so it is sure that the company will be expanding, so don’t miss anything and like Sephora on Facebook.
Shopping at Sephora
If you don’t have the time to go to an actual store, you can use Sephora website to shop for everything that you may need. It’s easy, just go to http://www.sephora.com.au/ and browse for something that you want. The categories are at the top, hover your mouse over a category and you will see a more detailed menu.
If you click a specific category, you will see a list of products within that category with prices and customers’ reviews shown as red stars. On the left side there is a filter - you can use it to narrow down the results by choosing products within a specific price range (for example, you can choose products that are cheaper than $25), selecting particular brands or other variables like products that are vegan or halal. Every category may have its own filters, for example you can filter skincare products by purpose, so if you are looking for something that will help you with acne or sun-damage, you can limit the products to those specific ones. When you find something that you want to purchase you can simply move your mouse over it to see the button „Add to bag” and click on it, or click on the product in order to see the details like reviews, description or how-to. If you have an account you can also use wish list — instead of buying something right away, save it for later. Add something to your wish list by clicking little heart icon by the product that you want.
When you are ready go to your shopping bag by clicking „VIEW BAG” button and make sure that everything is in order. Right now there is Sephora promo that allows you to choose a free sample for every order, free deluxe sample for every order over $90 and free premium sample for every order worth more than $120. Sephora also offers free delivery for orders above $55.
Before checkout, notice Sephora Promo Code section. This is where you can use coupon codes that you may have. Don’t have one? Don’t worry, just check Sephora on Picodi website for some money-saving opportunities. Check if there are any valid discounts and click „Reveal the Code” button.
After that, just copy the code or note it down somewhere. Return to Sephora website and enter your code at the checkout. The rest is straightforward — your price is reduced and you can continue with checkout. Follow instructions on the screen: choose whether you have an account, want to create one or just use the website as guest. If you don’t have an account you will be asked to provide your data — shipping details and payment information. If everything is in order then you will receive a confirmation email. You can also sign up for Sephora Beauty Pass to earn points and receive further discounts, exclusive promotions and more — check out Sephora Beauty Pass.