Where do the most romantic South Africans live?


Picodi.com analysis team decided to check the statistics of “romantic” queries on the internet in all provinces and created the ranking of the most romantic places in South Africa.

In search of romantic

Our queries list consisted of terms like “Valentine’s Day”, “love confession”, “flowers”, “love”, and others which would associate with Valentine’s Day. During the period before Valentine’s Day, the frequency of searching these queries increases in whole South Africa. However, in some places, the interest in making a pleasant surprise to the significant other increases more, and in some — notably less.

Where do the most romantic people in South Africa live?

After looking closely at Google’s figures, it turns out that the most romantic South Africans live in North West, KwaZulu-Natal, and Limpopo. In these provinces, the increase in popularity of queries connected to Valentine’s Day was the highest. North West, known for its fabulous destination Sun City, apparently is also a place where people would love to spend some romantic time with their sunshine on Valentine’s Day.

Among all provinces, the lowest interest in Valentine’s Day and all connected to it was noted among residents of Western Cape (9th place). Northern Cape and Mpumalanga turned out to be quite unromantic as well (8th and 7th place respectively).

Here’s the full ranking of provinces:

  1. North West
  2. KwaZulu-Natal
  3. Limpopo
  4. Eastern Cape
  5. Gauteng
  6. Free State
  7. Mpumalanga
  8. Northern Cape
  9. Western Cape


The research was based on a comparison of the increase in popularity of various keywords during the period of January-February 2019 according to Google archived data (through Keyword Planner tool).


  • https://ads.google.com/intl/en_us/home/tools/keyword-planner/
  • https://www.similarweb.com/top-websites/category/computers-electronics-and-technology/search-engines

Public Use

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About Picodi

Picodi is an international e-commerce platform which provides discount coupons for online stores. Founded in 2010 in Kraków, it currently operates in 44 countries. In South Africa since 2015.

Picodi Analysis Department

The unit was established in 2017, and it analyses the market, consumer activities, prices of products and services, as well as wages.