Universal Standard:

Universal Standard is a U.S.-based fashion retailer specializing in size-inclusive women's clothing. Founded in 2015 by Polina Veksler and Alexandra Waldman, the company was created to address a longstanding gap in the apparel industry: offering the same fashion choices to women across a broad range of body sizes. Unlike many clothing brands that separate standard and plus-size collections, Universal Standard designs and sells a single collection available across its full size range.

The brand is widely recognized for its commitment to size inclusivity, offering apparel in sizes 00–40, one of the broadest size ranges in the fashion industry. Its mission is to provide equal access to fashion regardless of body size, ensuring that customers have the same styles, quality, and shopping experience across the entire size spectrum.

What Universal Standard Sells

Everyday Essentials

The company offers a large selection of wardrobe basics, including:

• T-shirts
• Tank tops
• Long-sleeve tops
• Button-down shirts
• Bodysuits
• Layering pieces
• Loungewear

These products are designed as versatile staples for everyday wear and are among the brand's most popular offerings.

Denim

Universal Standard is particularly known for its denim collection, which includes:

• Skinny jeans
• Straight-leg jeans
• Barrel-leg jeans
• Boyfriend jeans
• Cropped jeans
• High-rise styles

The company offers denim across its full size range and places significant emphasis on fit consistency across sizes.

Dresses

The brand sells dresses for both casual and professional settings, including:

• T-shirt dresses
• Wrap dresses
• Midi dresses
• Maxi dresses
• Occasion dresses

Many of these designs are available year-round as part of the company's core collection.

Workwear and Professional Clothing

Universal Standard has become a popular option for office and professional attire, offering:

• Blazers
• Trousers
• Dress pants
• Structured tops
• Professional dresses
• Suiting separates

The brand is frequently recommended for size-inclusive workwear because of its broad sizing and classic styling.

Outerwear

The company offers:

• Denim jackets
• Blazers
• Trench coats
• Lightweight jackets
• Seasonal outerwear

These products are designed using the same inclusive sizing approach as the rest of the collection.

Activewear and Casual Wear

Additional product categories include:

• Leggings
• Joggers
• Sweatshirts
• Hoodies
• Casual separates
• Travel-friendly apparel

These items are designed to balance comfort, durability, and versatility.

What Makes Universal Standard Different

True Size Inclusivity

Universal Standard's defining feature is that every style is generally produced across its full size range. Rather than creating separate collections for different body types, the company uses a unified design process intended to deliver consistent fit and appearance from size 00 through 40.

Fit Testing Across Sizes

The company states that garments are tested across multiple body sizes instead of simply enlarging smaller patterns. This approach aims to improve comfort, proportion, and appearance throughout the size range.

Premium Positioning

Universal Standard positions itself as a premium apparel brand. Products are generally priced above fast-fashion retailers and focus on higher-quality fabrics, construction, and long-lasting wardrobe staples.

Customer-Focused Programs

The brand has received attention for initiatives such as size-flexibility and fit-focused policies that help customers navigate body-size changes and online apparel shopping.

Target Customers

Universal Standard primarily serves:

• Women seeking size-inclusive fashion
• Professionals looking for office attire
• Consumers interested in premium wardrobe basics
• Plus-size shoppers seeking broader style options
• Customers who value body-positive and inclusive fashion brands
• Individuals looking for consistent sizing across product categories

Brand Reputation

The company is often cited as one of the most size-inclusive apparel brands in the market and is frequently recommended within body-positive and plus-size fashion communities. Customers commonly praise its extensive size range, denim fit, and professional clothing options.