Fable discount code - July 2026

About Fable:

Fable is a premium direct-to-consumer homeware brand that designs and sells sustainably crafted tableware, kitchen essentials, décor, and home accessories. Founded in Vancouver, Canada, the company focuses on creating timeless, artisan-made products that combine modern design, durability, and responsible manufacturing. Fable is particularly known for its handcrafted ceramic dinnerware and durable glassware collections.

What Fable Is

Fable is a lifestyle and home goods company that aims to make high-quality, ethically produced homeware more accessible. The brand partners with skilled artisans and manufacturers in countries including Portugal, Japan, Italy, and Germany to create products using traditional craftsmanship and sustainable production methods. Fable is also a certified B Corporation, reflecting its commitment to environmental and social responsibility.

The company emphasizes:

• Sustainable and ethical production
• Timeless, minimalist design
• Durable products made for everyday use
• Transparent pricing
• Plastic-free and recyclable packaging
• Long-lasting alternatives to disposable household goods

Fable's mission is to create homeware that enhances everyday moments while reducing environmental impact.

What Fable Sells

Dinnerware

Fable's signature product category is artisan-crafted ceramic dinnerware, including:

• Dinner plates
• Salad plates
• Pasta bowls
• Breakfast bowls
• Dessert bowls
• Complete dinnerware sets
• Bundle collections

The ceramics are hand-finished in Portugal and designed to be dishwasher, microwave, and oven safe.

Glassware

The company offers a variety of premium glassware products, including:

• Wine glasses
• Drinking glasses
• Tumblers
• Carafes
• Stemware
• Specialty beverage glasses

Fable's glassware is crafted in Japan and designed for enhanced durability while maintaining an elegant appearance.

Flatware & Cutlery

Fable sells modern flatware collections featuring:

• Forks
• Knives
• Spoons
• Complete cutlery sets
• Serving utensils

These products are designed to complement the company's dining collections.

Serveware

The serveware collection includes:

• Serving bowls
• Serving platters
• Trays
• Cheese boards
• Hosting essentials
• Entertaining accessories

These items are designed for both everyday dining and special occasions.

Home Décor & Living Products

Beyond the dining table, Fable has expanded into broader home categories, including:

• Decorative accessories
• Planters
• Living room accents
• Wall décor
• Home organization pieces
• Seasonal home collections

The company continues to expand its offerings throughout the home while maintaining a focus on quality craftsmanship and sustainable design.

Sustainability & Craftsmanship

A major differentiator for Fable is its sustainability-focused business model. The company states that it works with makers who prioritize ethical labor practices, responsible sourcing, and waste reduction. Its ceramics production incorporates recycled materials and waste-reduction processes, while packaging is designed to be recyclable and plastic-free. Fable has publicly stated its goal of becoming a zero-waste company.

Target Customers

Fable primarily serves consumers who value:

• Premium-quality home goods
• Modern minimalist aesthetics
• Sustainable purchasing decisions
• Artisan craftsmanship
• Durable products designed for everyday use
• Elevated dining and entertaining experiences

Its products appeal to homeowners, apartment dwellers, newlyweds, gift buyers, and anyone looking to invest in long-lasting home essentials.

Brand Positioning

Fable positions itself as a premium yet approachable alternative to traditional luxury homeware brands. By selling directly to consumers, the company seeks to offer artisan-crafted products at prices lower than many luxury retail competitors while maintaining high-quality materials and craftsmanship.