What is Catbird:

Catbird is a Brooklyn-based fine jewelry company known for its delicate, minimalist designs, solid gold craftsmanship, and strong focus on sustainability. Founded in 2004, Catbird has grown from a small Williamsburg boutique into one of the most recognizable independent jewelry brands in the United States, with both online and physical retail locations. The brand is particularly associated with the trend of layering and stacking jewelry, helping popularize dainty rings, necklaces, and bracelets among modern jewelry consumers.

Catbird positions itself as a maker of "fine jewelry for everyday wear," emphasizing pieces that can be worn continuously rather than reserved for special occasions. Many of its products are designed in Brooklyn and crafted using recycled precious metals and responsibly sourced gemstones. The company states that more than 95% of its gold and diamonds are recycled and that its diamonds are conflict-free and traceable.

What Catbird Sells

Fine Jewelry

Catbird's primary business is fine jewelry made from solid gold, silver, diamonds, and gemstones.

Its jewelry collection includes:

• Rings
• Necklaces
• Bracelets
• Earrings
• Charms
• Lockets
• Jewelry sets
• Personalized jewelry

The brand is especially known for its stackable and layerable designs that allow customers to mix multiple pieces together to create a personalized look.

Rings

Rings are among Catbird's most popular product categories and include:

• Stacking rings
• Signet rings
• Diamond rings
• Gemstone rings
• Personalized rings
• Milestone and anniversary rings

Many are designed to be worn in combination with other rings, a style that became closely associated with the Catbird aesthetic.

Necklaces and Charms

Catbird offers a wide variety of necklaces, including:

• Fine gold chains
• Diamond necklaces
• Initial necklaces
• Nameplate jewelry
• Lockets
• Zodiac jewelry
• Birthstone jewelry

The company also sells individual charms and charm holders, allowing customers to build customized necklaces and keepsake jewelry collections.

Earrings

Its earring selection includes:

• Stud earrings
• Hoop earrings
• Diamond earrings
• Pearl earrings
• Drop earrings
• Ear-stack collections

Many pieces are designed for multiple piercings and curated ear styling.

Bracelets

Catbird sells:

• Chain bracelets
• Tennis bracelets
• Personalized bracelets
• Diamond bracelets
• Permanent jewelry options

The company became particularly well known for its "permanent jewelry" experiences, where bracelets are welded directly onto a customer's wrist without a clasp.

Engagement Rings and Wedding Jewelry

For milestone purchases, Catbird offers:

• Engagement rings
• Wedding bands
• Lab-grown diamond rings
• Recycled diamond jewelry
• Bridal collections

The company emphasizes ethically sourced stones and sustainable materials throughout its wedding offerings.

Customized and Personalized Jewelry

A significant part of Catbird's business focuses on customization, including:

• Engraved jewelry
• Build-your-own necklaces
• Charm chains
• Birthstone pieces
• Zodiac jewelry
• Personalized name and ID jewelry

These products are popular for gifts, anniversaries, birthdays, and milestone celebrations.

Materials and Craftsmanship

Catbird emphasizes premium materials, including:

• 10k and 14k solid gold
• Sterling silver
• Recycled gold
• Recycled diamonds
• Lab-grown diamonds
• Ethically sourced gemstones

Unlike gold-plated jewelry, many Catbird pieces are made from solid gold intended for long-term wear and resistance to tarnishing.

Sustainability Focus

Sustainability is a major part of Catbird's brand identity. The company states that it uses:

• Over 95% recycled gold
• Over 95% recycled diamonds
• Conflict-free diamonds
• Responsibly sourced gemstones

Catbird also operates a charitable initiative known as the Catbird Giving Fund, which supports nonprofit organizations and social-impact projects.

Collaborations and Exclusive Collections

The company frequently launches limited-edition collaborations with artists, musicians, and cultural brands. Recent collections have included partnerships with:

• Clairo
• Laufey
• Jenny Slate
• The Metropolitan Museum of Art

These collections often feature exclusive jewelry designs unavailable elsewhere.

Target Customers

Catbird primarily serves:

• Jewelry enthusiasts seeking fine everyday jewelry
• Consumers interested in sustainable luxury products
• Gift shoppers
• Engagement and wedding customers
• Fans of minimalist and layered jewelry styles
• Customers looking for personalized keepsakes

The brand is especially popular among younger luxury consumers seeking understated fine jewelry rather than traditional statement pieces.