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Ted Baker

Ted Baker is a British luxury clothing retailer which started as men’s shirt store, founded in 1988 in Glasgow by Ray Kelvin. The company’s strong focus on quality, attention to detail and an original sense of humour earned the brand the title of “No Ordinary Designer Label”. Ted Baker is a quickly growing brand of international fame, which is one of the very few brands not using any special marketing campaigns, basing its marketing solely on word of mouth and ordinary channels. Not putting time and money into advertising, Ted Baker makes sure that customers shop its collections with great pleasure and satisfaction.

Ted Baker logo


Althought Ted Baker started as shirts’ store, the collections have expanded rapidly since that time and include Menswear, Womenswear, Global, Endurance, Passion, Langley, Accessories, Fragrance, Skinwear, Footwear, Eyewear and Watches. Don’t worry if some of these names don’t ring a bell. It will all become clear after you visit Ted Baker “no ordinary designer website”. The main offer is divided into three categories: Women, Men and Lifestyle. They are further divided into smaller subcategories such as clothing, accessories, gifts, etc. to make your search faster and easier. All the products are branded by Ted Baker with a guarantee of the highest quality materials and the highest standards of craft.

Ted Baker offer


To buy something on the Ted Baker website, look for a product in one of the categories or use a search box in the top right corner of the page. Apply filters such as colour, size, price and product type to narrow your search results. Click on a product you’re interested in. The product’s page includes photos, detailed description, information on delivery and returns and store availability. Specify colour variation (if more than one available) and size. Check Ted’s size guide to be sure you’re choosing the best fit. Add the product to your bag and go to the checkout. In your bag view enter a discount code from Picodi into the box that you can see encircled in red in the picture below. Apply and continue to checkout.

Ted Baker shopping bag

You can sign in or continue as a guest – just state that you don’t have an account. Enter your e-mail address and choose a delivery method. Click and Collect option is free as well as Standard Delivery which takes 3-5 working days. Next Day and Specified Date Deliveries include a small delivery fee. Enter your address of delivery or specify a store where you want to collect your order. Fill in your billing address and payment details and finalize the purchase. You will be notified via e-mail about your order confirmation and dispatch.

Inspiration and ideas

Ted Baker takes pride in keeping its standards as high as at the very beginning of its existence. Although much has changed, the store number has grown, new collections were added and a website was launched – you can always count on Ted’s top quality products, professional advice and impeccable service. Follow Ted Baker on Twitter, Facebook, YouTube, Pinterest and Instagram to always know what’s new and to have a source of never-ending inspiration flow. Visit Ted’ blog to read interviews with inspiring people, learn about new, exclusive deals and promotions and find out what are Ted’s thoughts on different matters. Various guides and tips will help you to choose only the best products and create an outfit out of this world... and make a sandwich. Really. Check it out – it’s delicious.

Ted Baker blog


Ted Baker is all about unmatched quality and high attention to detail but it doesn’t mean it needs to be out of your reach. Check out Outlet section in Men and Women category to find a wide range of discounted clothes and accessories. Sign up to Ted Baker’s newsletter to receive up-to-date info on Ted's latest missions, exclusive in-store events and top-secret treats. If you are a student, you can get some special treatment from Ted Baker. Simply register with Student Beans to confirm your student’s status and 15% student’s discount on your shopping at Ted Baker. Your discount is valid while shopping online as well as in store.

Visit to find the latest discount codes and information about all the ongoing promotions. Remember that green buttons “Reveal the code” contain free codes while other green buttons called “Get the Deal” are links to the shops’ website where a promotion or special offer is active.

Ted Baker student discount

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