Black Friday 2017

Black Friday went beyond expectations in 2017. On 24 November 2017 consumers’ activity increased on average by 624% when compared to an ordinary day. Last year the increase was 619%. The most active users came from Pakistan where the number of transactions surged by 11525%. Buyers from Hungary (9750%), Italy (4516%), and Greece (2600%) are also well worth mentioning.

Unsurprisingly, British consumers were buying more actively than usual too. The number of sales increased by 1500% on the day of Black Friday. This is a far more impressive number than during Black Friday 2016 when the increase in transactions was a staggering 110%.

An average value of British cart reached £67.44. Which is less by £3.92 comparing year to year (£71.36). An average discount percentage during Black Friday reached 62%. That brought £57.70 in savings. Cumulatively, British consumers saved £195,727 thanks to Picodi website.

The most popular categories this year were Fashion, Electronics and Cosmetics. When it comes to the most popular shops Fat Face, Dunelm and Toolstation took the three top spots. As for the devices used for online shopping, most of British people preferred desktop computers and laptops (47%) over smartphones (45%). Tablets were used by 8% of shoppers.

With Picodi you can save not only during the Black Friday, but also throughout the year. You can combine discount codes with our cashback service to save up even more in shops such as Currys, Appliances Direct, eBuyer, Hughes and CCL. You just need to sign up to Picodi.com and activate cashback before shopping.

Methodology

We analysed our internal traffic and transaction data for Black Friday. Our metrics include data from each of the countries where Picodi currently offers its services to users.

Fair Use Statement

Want to share that Black Friday feeling with your own audience? You’re welcome to use our images and findings for non-commercial purposes, so long as you credit Picodi with a link to this page. Now, that’s a pretty great deal.

Want to Learn More?

If you’re a journalist hoping to learn more about Black Friday activity on our site, we’re happy to work with you. From internal metrics to projections, we can help you tell your story about one of the biggest shopping days around the world. Get in touch with us at contact.uk@picodi.com.