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Double Twelve Sales in the Philippines

If someone missed Singles’ Day and Black Friday, there’s nothing to worry about—here comes one more chance to hunt for bargains. Double Twelve is another whole day long opportunity to buy dream products at discounted prices. Picodi Analysis Team looked further into the subject and prepared a report about Filipinos’ attitudes toward Double Twelve. How many people are going to participate? How much are they willing to spend? What are they going to buy? We answered these questions in the report.

Filipinos seize the opportunity

Although one may think that after Singles’ Day and Black Friday people would have already bought everything they needed, the survey results show that Filipinos won’t miss a chance to save some money on shopping. 91% of them declare that they are going to participate in Double Twelve sales.

However, is Double Twelve really a chance to buy the stuff you need or just an opportunity for a little splurge? It turns out that almost half of the surveyed consumers come prepared. 32% of Filipinos say that they make lists before shopping and 44% declare that they compare prices in different stores before buying. Still, 53% of shoppers will go with the flow and buy spontaneously on Double Twelve.

It seems that some are already counting down the days to Christmas—the survey results show that 2 out of 3 Filipinos are going to use Double Twelve as a chance to buy gifts for others. The remaining 32% decided that they’re going to buy things for themselves.

No matter who it’s for, Filipinos aren’t going to hold back with spending money—the average shopper is willing to spend 4300 PHP and buy 4.6 products.

Unsurprisingly, the most popular items that bargain hunters are going to look for are clothes and electronics, followed by cosmetics, grocery and footwear.

Last-minute bargain hunting

Without a doubt, the interest in Double Twelve among Filipinos is big. Let’s have a look at last year’s statistics to confirm this. The best proof is the 56% increase in traffic on 12 December compared to a regular day. What is more, the number of transactions on that day increased by 881%. The interesting fact is that most Filipinos are buying right at the last minute —the peaks of sales were at 9PM and noon.

We know what Filipinos buy and when, the final question is—how? It turns out the use of mobile devices for shopping purposes is on the rise. Our internal data shows that 61% of online orders are placed using smartphones. One third—36% of consumers—make their orders using desktops. The remaining 3% use tablets for their Double Twelve purchases. The most popular devices used for shopping are Apple, Samsung and Asus.

Double Twelve in numbers

• 91% of Filipinos are going to participate in Double Twelve sales
• An average shopper is willing to buy 4.6 products on sale
• The most popular items are clothes, electronics and cosmetics
• The number of transactions on 12.12 increased by 881%
• 61% of orders are placed using smartphones

Methodology

In the report, we used internal statistical data collected by the discount platform Picodi.com as well as the results of the survey conducted among 496 Filipinos.

Public Use

Are you willing to share our statistics or infographics about Double Twelve with your readers? Feel free to use all the data and infographics presented in this report for both commercial and non-commercial purposes as long as you indicate the author of the research (Picodi.com) with a link to this subpage.

Learn about 12/12 (Double Twelve) 2022 in other parts of the world