Shein discount code - January 2026

SHEIN — Company Description

SHEIN is a global e-commerce fashion and lifestyle retailer that offers a wide range of clothing, accessories, beauty, homeware and more. The site provides consumers with access to affordable, on-trend products across categories such as women’s, men’s and kids’ apparel, footwear, jewelry, bags, cosmetics, home goods, toys, electronics and lifestyle items, all purchasable through its digital platform tailored for the New Zealand market with prices displayed in NZD.

Founded with a mission to make the beauty of fashion accessible to everyone, SHEIN has grown into a international online retail powerhouse that serves customers in over 150 countries and regions. It uses a digital-first, customer-driven business model that leverages data and agile supply-chain technology to rapidly respond to style trends and offer a broad assortment of products at competitive prices.

The SHEIN brand emphasises inclusivity and choice, aiming to empower customers to express their individuality through fashion and lifestyle products designed or curated to suit a diverse range of tastes and occasions. The company’s global operations are supported by offices in multiple countries and an extensive network of suppliers and manufacturing partners.

While famous for its affordable fast-fashion offerings, SHEIN has also faced public scrutiny and regulatory action in various markets related to pricing practices, sustainability claims and other operational issues as its global footprint has expanded.

Major Product Categories

Here’s an overview of what you can shop on the site:

Fashion & Apparel

• Women’s clothing — dresses, tops, skirts, pants, outerwear, beachwear

• Men’s clothing — casual wear, tops, pants and sportswear

• Curve & plus-size fashion

• Kids’ and baby clothing

• Underwear and sleepwear

• Trend-driven seasonal styles and wardrobe basics

Shoes & Accessories

• Shoes for women, men and children

• Jewelry, belts, scarves and fashion accessories

• Bags, luggage and travel accessories

Beauty & Personal Care

• Cosmetics and beauty tools

• Skin care and self-care products

• Hair accessories and styling tools

Home & Lifestyle

• Home & living décor and accessories

• Home textiles like blankets, cushions and rugs

• Tools and home improvement items

• Office & school supplies

• Pet supplies and games & toys

Electronics & Gadgets

• Phone cases and accessories

• Small electronics and tech accessories

Other Categories

• Automotive accessories

• Sports & outdoor gear

• Appliances and customization options