Bargain reports and analytics

Which store in the UK offers the cheapest groceries? We checked the most popular online supermarkets!

PicodiAugust 29, 2023

With food prices increasing rapidly, it is worth considering online shopping as a good alternative to regular supermarkets. To confirm this, we took a closer look at the prices of basic food products in online groceries.

Basic food basket – what does it contain?

The cart consists of basic food products necessary to meet the nutrient requirements of an average adult. Here’s what it consists of:

  • White bread, 400 g
  • Butter, 250 g
  • Vegetable oil, 1.5 l
  • Sugar, 1 kg
  • Large eggs, 10 pcs.
  • Water, 1.5 l
  • Orange juice, 1 l
  • Milk, 2 pint
  • Gouda cheese, 250 g
  • Milk chocolate, 100 g
  • White rice, 1 kg
  • Pasta, 500 g
  • Natural yoghurt, 500 g
  • Nescafe coffee, 200 g
  • Yorkshire tea, 100 bags
  • Chicken fillets, 1 kg
  • Beef mince, 500 g
  • Salmon, 240 g
  • Potatoes, 1 kg
  • Onions, 1 kg
  • Lettuce, 1 pc.
  • Tomatoes, 6 pcs.
  • Apples, 1 kg
  • Oranges, 5 pcs.
  • Bananas, 1 kg

Prices in British online supermarkets

We compared the prices of the products listed above in six popular stores, that offer their products online: Tesco, ASDA, Sainsbury’s, Morrisons, Ocado and Iceland..

The cheapest store in this comparison is Tesco. In this store, the cart consisting of basic food products amounts to £51.70. A few pounds more have to be paid in Sainsbury’s and Morrisons – £53.61 and £53.66 respectively.

The most expensive store in our comparison is Ocado. In this store, basic food will cost the customers £60.28.

This is how the prices of individual products are presented in all stores:

How to do shopping even cheaper?

When you decide to do your groceries online, it is worth checking out discount and voucher codes, as well as cashback offered by Picodi. This will help to reduce the costs even further or, in the case of cashback, earn some of the money spent back.

In Picodi you will find cashback deals in Morrisons, Ocado and Iceland.

ⓘ In addition to prices, it’s also worth considering the delivery costs. In the following article, we have researched which e-supermarkets have the most favourable terms ↓