Apple Music promotion - February 2026

Apple Music is more than a streaming service—it’s your personal gateway to a world where music feels alive, immersive, and endlessly inspiring. Built for listeners who expect excellence, Apple Music brings together a global catalog of over 100 million songs, exclusive releases, groundbreaking audio technologies, and a beautifully intuitive design that transforms every moment into a soundtrack worth remembering. Whether you’re discovering new artists, reliving your favorite albums, or elevating your workouts, Apple Music delivers a premium experience crafted to match the rhythm of your life.

From the moment you open the app, you step into a universe curated not by chance, but by passion. Apple Music blends the power of advanced personalization with the insight of real music experts to bring you playlists that feel handpicked for your mood, your tastes, and your day. Your daily mixes—Favorites, Chill, New Music, and more—grow with you. Each recommendation becomes more precise over time, shaping a personalized music journey that evolves as you do. It’s not just smart curation—it’s music that understands you.

The heart of Apple Music is its unrivaled library. Spanning every genre, era, and mood, the collection invites you to travel effortlessly from timeless classics to today’s biggest hits, and from global cultural moments to underground discoveries waiting to be found. Love music videos? Apple Music offers a vast, high-quality selection of videos, live sessions, and exclusive visual content that brings artistry to life. Prefer fresh experiences? Explore original shows, artist spotlights, and exclusive releases available only on Apple Music.

Apple Music Radio brings the energy of live broadcasting directly to your device, 24 hours a day. Hosted by iconic DJs, well-known tastemakers, and influential artists, Apple Music Radio delivers a curated listening experience that blends the magic of traditional radio with Apple’s modern, global vision. Tune in for premieres, interviews, themed shows, and a rotating mix of expertly crafted stations—each one designed to spark discovery and keep you connected to music culture as it happens.

Then there’s the sound. Apple Music is engineered for those who want to feel music, not just hear it. With Lossless Audio, you experience every detail exactly as the artists recorded it. With Hi-Resolution Lossless, the sound becomes even more breathtaking, revealing textures and nuances often lost in compressed formats. But the true star is Spatial Audio with Dolby Atmos—a revolutionary listening experience that places you inside the song. Instead of stereo coming from left and right, Spatial Audio surrounds you, creating a multidimensional soundstage where instruments and vocals move around you with stunning clarity. Many albums are now created specifically for this format, offering a level of immersion unmatched by standard listening.

Apple Music shines brightest when paired with Apple devices. Whether you’re using an iPhone, iPad, Mac, Apple Watch, Apple TV, or HomePod, the service works seamlessly across your world. Start a playlist on your phone, pick it up on your Mac, continue it in the car with CarPlay, and finish it on your HomePod using just your voice. Siri becomes your personal DJ—simply ask for a mood, a genre, an artist, or a decade, and Siri instantly delivers. This deep integration creates a frictionless listening experience that feels effortless, natural, and uniquely Apple.

For creators, Apple Music provides powerful tools to reach fans and grow their audience. Through Apple Music for Artists, musicians gain access to detailed analytics, milestones, playlist placements, and audience insights. Emerging talent is elevated through curated programs and editorial spotlights, giving new voices a platform to shine on the world stage. Apple Music is not just a place where fans listen—it’s where artists thrive.

Sharing music is part of the joy of listening, and Apple Music makes it easy. Follow friends, explore their playlists, see what they’re enjoying, and create collaborative moments through music that connects you—whether you’re across the room or across the world. Meanwhile, features like time-synced lyrics turn every listening session into a fully immersive sing-along. With Apple Music Sing, you can adjust vocals, follow animated lyrics, and transform any track into a karaoke-style performance perfect for parties and personal moments alike.

Apple Music also offers flexible, accessible subscription options. Whether you're a student, an individual listener, or part of a family, there’s a plan designed to match your lifestyle. And with Apple One, you can bundle Apple Music with other Apple services to unlock premium experiences at an exceptional value. No matter which plan you choose, your listening remains ad-free—pure, uninterrupted sound exactly as it should be.

Every year, Apple Music celebrates your listening journey with Apple Music Replay. This personalized recap highlights your most-played artists, songs, playlists, and total listening time, creating a shareable portrait of your year in music. It’s a reminder of how deeply music shapes our lives—and how Apple Music turns those moments into memories.

Ultimately, Apple Music is a celebration of creativity, emotion, and connection. It transforms quiet moments, workouts, road trips, and gatherings into unforgettable experiences. It empowers artists, inspires listeners, and brings the world’s music together in one elegant, powerful platform. Whether you're discovering a new favorite song, rediscovering a classic, or stepping into the immersive world of Spatial Audio, Apple Music makes every listen feel extraordinary.

This is not just music streaming.
This is Apple Music—where sound becomes experience.