Bargain reports and analytics

Time to relax

PicodiJune 10, 2019

Over the decades, travel and tourism have grown to become one of the world’s largest economic sectors, generating about 10% of world GDP. Tourists became a prominent source of revenue for many people. Furthermore, travelling became so popular that some places in the world, like Venice or Dubrovnik, have to deal with the problem of overtourism.

It’s no wonder that now when travelling from one side of the globe to the other is easier than ever, people go on trips more often. According to the World Tourism Organization’s forecasts, international tourist arrivals will reach 1.8 billion by 2030. And while Europe is still the top tourist destination, Asia Pacific is the fastest growing region in recent years.

What impact do these trends have on Hongkongers? Picodi Analysis Team decided to find out more about the habits and preferences of Hong Kong travellers. Read further to learn how often and with whom Hongkongers travel, how much money they spend, what are the top travel destinations and Hongkongers’ approach to organising trips.

Top destinations

Favourite holiday destinations of Hongkongers

According to the survey results, the majority of Hongkongers prefer going abroad over domestic travels. 31% of surveyed Hongkongers declared that they would rather spend their holidays in their country when 69% opted for international travels.

Among those who decide to travel abroad, the most popular countries to visit were Japan, Thailand and Taiwan.

Once in a blue moon

eTravelling preferences of Hongkongers

When Hongkongers go on their holidays? The shoulder season is gaining its fans around the world since it allows to visit the popular tourist attractions in decent weather and with more affordable prices. Its growing popularity was also noticed by Hongkongers — 37% of respondents declared that they travel during the shoulder season. 39% chose the high season and the remaining 24% prefer to travel during the budget-friendly low season.

The question remains, how much money Hongkongers are willing to pay for their leisure? According to the survey results, an average Hongkonger spends HK$8,013 per travel. However, the respondents have some smart tricks which make the whole venture more affordable. Among the most popular answers, 72% of surveyed Hongkongers declared that they buy tickets in advance and 62% book their stay ahead of time.

It looks like Hongkongers prefer longer getaways as 49% of respondents claimed their trips last around a week. 28% said that they spend two weeks or more on holidays and 23% less than a week. On the other hand, 26% of the surveyed Hongkongers go on holidays once a year and 59% twice a year or more frequently. 15% of respondents have the opportunity to go on a trip less than once a year.

With whom Hongkongers spend their holidays? Majority of the surveyed travel with their family or partner (46% and 35% respectively). 14% go with friends and only 5% prefer to travel alone.

Explore the unknown

The habits of Hong Kong travellers

We asked Hongkongers whether they prefer to go somewhere new or re-visit their favourite places. The results show that most of them (69%) would rather explore new places and only 31% of respondents chose to go back to places they already know.

When it comes to organising a trip, are there any differences between women’s and men’s attitude? It turns out that women are more spontaneous in the matter of organising journeys. Nevertheless, most people prefer to plan in advance — 89% of men and 75% of women.

Sunbathing on the ravishing Bali beaches, exploring the old alleys of Paris or surfing the waves of the Australian coast? When asked about the favourite way of spending holidays, 67% of the Hong Kong respondents chose sightseeing as their favourite activity. It was followed by lying on a beach (23%) and the least popular — active rest (10%).

When in Rome, do as the Romans do – the old proverb says. However, there are different approaches when travelling, especially when it comes to means of transportation or food. Among the surveyed Hongkongers, 56% chose local public transport as their favourite way of transportation, followed by rental cars (26%) and taxis (18%). As for food, 73% try local cuisine, 21% look for places that serve familiar dishes and 3% eat at the hotel.

In theory, taking a holiday is a way to rest from work. However, sometimes it’s impossible to break free from incoming calls or emails. It turns out that 49% of surveyed Hongkongers are willing to perform job-related tasks during their holidays.

Around the world

How much travellers around the world spend on holidays

We asked travellers from 39 countries how much money they spend on average per holiday. Based on the answers, we prepared a ranking which indicates the biggest spenders.

An average Hongkonger spends HK$8,013 per person on a holiday, which converted into USD amounts to $1,021. It places Hong Kong second in the ranking. Australians took first place with $1,505 spent on holiday. The most frugal travellers come from Indonesia and Pakistan — they spend $207 and $191 respectively.


This report is based on the survey conducted in April and May 2019 among over 20 000 respondents from 39 countries. For the currency conversion, the average exchange for May 2019 was used.



Public Use

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