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Where is it easier to find love in Australia – online or offline?

PicodiFebruary 9, 2023

Picodi.com analysts checked the statistics of searches related to finding a significant other online and created a ranking of the most online cities.

Our queries list consisted of the most popular dating apps and general phrases, such as “dating website”. To make the comparison fair, we juxtaposed the number of queries with the latest ABS data on the population in individual cities.

Where in Australia is it easier to find love online?

After looking closely at the data of the most popular search engine in Australia, we found out that citizens of Dubbo, Port Macquarie and Orange are most likely to find their significant other online. Internet users visit dating websites in those cities more frequently than the country average.

On the other hand, citizens of Busselton, Mackay and Shepparton – Mooroopna look for love online the least. In those cities, finding a significant other offline – in the street, at work or at social parties – is most likely more prevalent.

This is what the ranking of all cities looks like:

Most online cities in Australia

  1. Dubbo
  2. Port Macquarie
  3. Orange
  4. Rockhampton
  5. Townsville
  6. Nowra
  7. Ballarat
  8. Toowoomba
  9. Brisbane
  10. Cairns
  11. Adelaide
  12. Devonport
  13. Coffs Harbour
  14. Central Coast
  15. Traralgon
  16. Sydney
  17. Melbourne
  18. Mildura
  19. Melton
  20. Warrnambool
  1. Wagga Wagga
  2. Gold Coast
  3. Canberra
  4. Perth
  5. Bendigo
  6. Bathurst
  7. Albury
  8. Sunshine Coast
  9. Wollongong
  10. Bundaberg
  11. Geraldton
  12. Hobart
  13. Gladstone
  14. Bunbury
  15. Darwin
  16. Newcastle
  17. Tamworth
  18. Warragul
  19. Albany
  20. Hervey Bay
  1. Bowral
  2. Launceston
  3. Geelong
  4. Busselton
  5. Mackay
  6. Shepparton – Mooroopna

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Methodology

The research was based on a comparison of the number of queries and keywords during the period of 2019–2022 based on Google’s archived data (through the Keyword Planner tool).

Sources

  • https://ads.google.com/intl/pl_pl/home/tools/keyword-planner/
  • https://www.similarweb.com/top-websites/australia/computers-electronics-and-technology/search-engines/
  • https://www.abs.gov.au/statistics/people/population/regional-population/latest-release

Public use

Both the infographics as well as the statistical data can be used freely for commercial and non-commercial purposes. We only ask you to credit the author of the research (Picodi.com) with a link to this subpage. In case of any questions, please feel free to contact us at: research@picodi.com.

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