Bargain reports and analytics

Black Friday 2017

PicodiNovember 27, 2017

Black Friday went beyond expectations in 2017. On 24 November 2017 consumers’ activity increased on average by 624% when compared to an ordinary day. Last year the increase was 619%. The most active users came from Pakistan where the number of transactions surged by 11525%. Buyers from Hungary (9750%), Italy (4516%), and Greece (2600%) are also well worth mentioning.

Increase in traffic during Black Friday 2017

Unsurprisingly, Emirati consumers were buying more actively than usual too. The number of sales increased by 1913% on the day of Black Friday.

Black Friday 2017 in numbers

An average value of Emirati cart reached AED472.11. An average discount percentage during Black Friday reached 45%. That brought AED329.30 in savings. Cumulatively, Emirati consumers saved AED1,342,852 thanks to Picodi website.

The most popular categories this year were Electronics, Fashion and Cosmetics. When it comes to the most popular shops Souq, Emirates Airlines and Sharaf DG took the three top spots.

As for the devices used for online shopping most of Emiratis preferred smartphones (62%) over desktop computers and laptops (44%). Tablets were used by 4% of shoppers.


We analysed our internal traffic and transaction data for Black Friday. Our metrics include data from each of the countries where Picodi currently offers its services to users.

Fair Use Statement

Want to share that Black Friday feeling with your own audience? You’re welcome to use our images and findings for non-commercial purposes, so long as you credit Picodi with a link to this page. Now, that’s a pretty great deal.

Want to Learn More?

If you’re a journalist hoping to learn more about Black Friday activity on our site, we’re happy to work with you. From internal metrics to 2017 projections, we can help you tell your story about one of the biggest shopping days around the world. Get in touch with us at