Bargain reports and analytics

How have the hobbies of British people changed due to isolation?

PicodiApril 2, 2020

COVID-19 has forced most of the British people to stay at home. The shutdown of points of interest, workplaces, schools, and universities has made a colossal difference in our daily lives. Analysis Team investigated Google search queries and created a ranking of the activities which gained the biggest popularity in the times of pandemic.

Trapped at home

We took a closer look at the most popular hobbies and activities, such as cinema, books, games, and many others. We checked the frequency of search queries connected to these activities in March 2020 and compared them with March of the previous year.

How COVID-19 changed British people's hobbies

After evaluating statistics, it turned out that all activities that require leaving home have become less popular: cinema dropped by 84 per cent, theatre — 74 per cent, concerts — 60 per cent. British people also lost interest in foreign languages (decrease of 43 per cent). Probably it’s no longer such a sought-after ability in the world of closed borders.

The biggest increase of interest was noted in board games (347 per cent), online games (233 per cent), and workout.. It means that people probably look for alternatives to gyms and fitness clubs.

Online courses, such as Udemy, placed fourth with a 223 per cent increaseThere is a possibility that the uncertain situation in the labour market has made Internet users seek opportunities to gain additional qualifications. Various creative activities and crafts, like drawing (59 per cent) or origami (33 per cent) have also gained popularity.

Among activities which increased by a relatively slow margin are needlework (15 per cent) and meditation (3 per cent).


The research is based on the changes in the popularity of various keywords in March 2020 compared with March of the previous year, according to Google archival data (through Google Trends).

Public Use

Feel free to use all the data and infographics presented in this report for both commercial and non-commercial purposes as long as you indicate the author of the research ( with a link to this subpage. If you have any questions, please contact us:

About Picodi

Picodi is an international e-commerce platform which provides discount coupons for online stores. Founded in 2010 in Kraków, it currently operates in 44 countries and is listed in FT1000 ranking of Europe’s fastest-growing companies. In the United Kingdom since 2012.

Picodi Analysis Department

The unit was established in 2017, and it analyses the market, consumer activities, prices of products and services, as well as wages.

  • Head of Department: Nikolay Kashcheev
  • Researchers: Katarzyna Kobyłka, Paweł Stolarczyk, Irina Egurtsova
  • Graphic Design: Daria Ponomareva