Bargain reports and analytics

The price of a child’s smile

PicodiMay 10, 2019

The global toys market is projected to reach revenues of more than $100 billion in 2019, according to analysts. In other words, its scale will be comparable to the size of economies of countries such as Luxembourg, the Dominican Republic or Slovakia. Although there is a wide range of toys available, Barbie and Lego seem to be the most desired ones.

Barbie first appeared 60 years ago and throughout the decades, she has changed her appearance, profession and ethnicity a number of times. The world both loves her and hates her. She entertains and educates, but is also a subject of fierce criticism. Then, there are Legos which revolutionised the toy sector with their construction playsets. Suddenly, everyone could build and renovate, regardless of age, gender or skills. Analysis Team decided to check the average prices of the popular Barbie Mermaid Doll and the Lego Medium Classic Brick Box in hundreds of shops in 50 countries. The prices vary from country to country and sometimes they can increase up to three times. From the infographic below, you’ll learn in which countries giving such gifts to a child is considered a minor expense and in which it could really affect the family budget.

How much money would you have to pay for Barbie and Lego around the world?

In Singapore, you would have to pay S$76.7 on average for the Barbie Mermaid doll. The best price is offered in Mexico — only S$24.6 converted from the local currency.

The average price of the Lego Classic Brick Box (484 pieces) is about S$51.6 in Singaporean stores and the price is similar in South Korea or New Zealand. However, the lowest prices of the brick box can be noted in France and the US — S$36.4 and S$37.3. The same Lego box is three times more expensive in such Latin American countries like Peru or Colombia (S$111.8 and S$109.8 respectively).

In a ranking compiled basing on the prices of these two products, Singapore places quite high — you would pay S$128.3 for both products so the prices are rather high compared to other countries. Nevertheless, the prices of the toys in Singapore are lower than in less prosperous countries like Colombia, Peru or the Philippines or than in Gulf countries like the UAE and Saudi Arabia.


This report is based on the average retail prices in local online stores in 50 countries without including temporary discounts. For currency conversion, the average exchange for May 2019 was used.

About Picodi is an international e-commerce platform providing discount coupons for online stores. Founded in 2010 in Kraków, Poland, it currently operates in 41 countries.

Public use

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