Bargain reports and analytics

How have the hobbies of Pakistanis changed due to isolation?

PicodiMarch 29, 2021

COVID-19 has forced most of the Pakistanis to stay at home. The shutdown of points of interest, workplaces, schools, and universities has made a colossal difference in our daily lives. Analysis Team investigated Google search queries and created a ranking of the activities which gained the biggest popularity in times of pandemic.

Trapped at home

We took a closer look at the most popular hobbies and activities, such as cinema, books, games, and many others. We checked the frequency of search queries connected to these activities between March and December 2020 and compared them with the previous year.

How have the hobbies of Pakistanis changed during pandemic

After evaluating statistics, it turned out that all activities that require leaving home have become less popular: movie theatres dropped by 73 per cent, concerts — 49 per cent, theatres — 31 per cent. Pakistanis also lost interest in dancing (21 per cent) and photography (1 per cent).

The biggest increase of interest was noted in online courses, such as Udemy, with a 90 per cent increase. There is a possibility that the uncertain situation in the labour market has made Internet users seek opportunities to gain additional qualifications.

Board games placed second (80 per cent), and TV series third (79 per cent). Various creative activities and crafts, like painting (18 per cent) or knitting (11 per cent) have also gained popularity.

Among activities which increased by a relatively slow margin are yoga (1 per cent) and gardening (2 per cent).

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The research is based on the changes in the popularity of various keywords in March-December 2020 compared with the previous year, according to Google archival data (through Google Trends).

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