Akasa Air promo code - August 2025

About Akasa Air

Founded in December 2021 by aviation veterans Vinay Dube and Aditya Ghosh, and backed by the late Rakesh Jhunjhunwala, Akasa Air was created to reinvent affordable air travel in India. It received its operating licence in July 2022 and launched commercial operations with its maiden flight between Mumbai and Ahmedabad on 7 August 2022.

Brand Identity & Design

The airline’s signature colours—Sunrise Orange and Passionate Purple—were chosen to convey warmth, youthfulness, and inclusivity. The logo, “The Rising A”, symbolises the warmth of sunrise, the effortless flight of birds, and the strength of aircraft wings, embodying dependability, motion, and aspiration. Their tagline, “It’s Your Sky”, signals a promise of belonging and open skies for every traveller, regardless of background.

Fleet & Orders

Akasa currently operates a fleet of 30 Boeing 737 MAX jets, including both MAX 8 and MAX 200 variants. The airline placed several massive orders: 72 aircraft in 2021, followed by 150 more in 2024, bringing total orders to over 220 jets. It aims to reach 226 aircraft by 2032, sustaining a 25–30% annual growth rate. Delivery delays from Boeing, however, have temporarily impacted operations and left some pilots grounded.

Route Network

Initially focused on the Indian domestic market, Akasa Air now serves around 27–28 destinations, including cities in the Middle East like Doha, Jeddah, Riyadh, Abu Dhabi, and Kuwait. In March 2024, it launched its first international route from Mumbai to Doha, expanding rapidly since. The airline also announced operations from Navi Mumbai International Airport (NMIA) starting in August 2025, with plans for Noida International Airport as a future hub.

Service & Passenger Experience

Akasa Air is a low-cost carrier offering an all-economy layout. Meals are not complimentary but are available for purchase via Café Akasa. The “Flexi Premium” fare includes priority check-in, seat selection, and flexible changes. The airline also offers Blue Ribbon Bags baggage protection, compensating up to ₹19,000 per delayed checked bag for a small fee. Known as India’s greenest airline, it emphasizes sustainability with quieter, fuel-efficient aircraft and eco-friendly crew gear.

Vision & Growth Strategy

Akasa Air strives to become India’s most dependable airline, prioritizing operational reliability, affordability, and customer warmth—the Akasa Way. With fresh investments from firms like those of Azim Premji and Ranjan Pai, it plans to double its fleet within two years and expand its international presence in Southeast Asia and the Gulf region.

Challenges & Competitive Edge

Despite challenges—such as data privacy concerns and pilot retention issues—Akasa has captured approximately 4.5% of India’s domestic market within two years. Growing from zero to 20 aircraft in a single year, it has shown strong execution in an often volatile sector. Its young fleet, tech-forward approach, and strong branding provide a distinctive competitive advantage.

Summary

Akasa Air combines a vibrant identity and low-cost model with a modern fleet, substantial backing, and ambitious growth plans. With services that blend optional comfort features, baggage protection, and eco-conscious values, it is well positioned to become a major player in India and beyond as it scales into new international markets and hubs.