Every woman likes to look and feel special. They highlight their beauty by makeup, clothes and carefully selected accessories. Every woman should save some time for cosmetic treatments, visit the hairdresser, or regularly go to fitness clubs and care about healthy eating, but it is not enough to look gorgeous. All this would not only look good but also feel good your own skin. Some beauty treatments, physical activity and a healthy diet are ways to maintain a good shape for both women and men. But the slogan "looking good" means something different for both sexes. They are elements that can be assigned to only one of them. For sure makeup, it is something that only emphasises the beauty of women. The same goes with jewellery - mainly the domain of women. Although in the stores there are now divisions of men's jewellery, they are much less diverse. The world of jewellery is certainly a world of women. Women like to have something for every occasion. Well-matched earrings or necklace is the perfect complement to the creation and highlights the hairstyles and makeup. Shining diamonds, shimmering gold and silver, colours stones are associated always with the splendour of feminine beauty, the integrity of her body is emphasising her beauty. In South Africa, there is no better place to buy jewellery than Sterns. With 120 years of experience, the shop Sterns knows a thing or two about diamonds!
The history of Sterns
All started in 1896 when Austrian immigrant Joseph Stern opened the doors of his first jewellery store in Johannesburg in South Africa. It was a dreamed day for him. The success of this store was based on his belief that, the combination of quality and craftsmanship is a perfect formula for creating the perfect piece of jewellery.
What was different about Joseph Stern from other jewellers was his interest not only in the jewellery but in the people who are going to wear it.
Firstly known as the "home of flawless diamonds", the shop Sterns grew significantly and by 1950 it was a well-known location for anybody seeking for good quality jewellery. When the television was launched in 1975 in South Africa, the words from the commercial 'Girl in a million' instantly reminded consumers of Sterns' emotional Bridal positioning.
Nothing remains the same though as it was in the past, and it became increasingly difficult to adapt to the changing market and competition among sellers. New attitudes, radical gold and diamond price increases almost lead to the demise of Sterns. In 1993 the Foschini Group acquired the floundering Sterns brand and began to rebuild this famous South African brand.
The shop gives you unique opportunity to shop and select from original collections such as Chete, Sparkle and Signatures. Choose Bridal from the designer’s collection, secret diamond, and African circles of love, sparkling moments and anniversaries. The best quality diamonds can be selected from the designer collection, heritage collection, precious pink, diamond jewellery, tanzanite collection and colour jewellery. Choose today something special made out of gold and silver or buy something bigger like a watch for her or him.
Good quality, especially connected with manual craft, has its price. You are able to pay it to receive in return a unique item that will last for many years without losing its shine. However, if the opportunity appears, you should take advantage of it. Such a possibility gives you right now our website - Picodi. With the discount codes available on our website, shopping in Sterns will be a lot cheaper and you will afford to buy something extra.
Every year Sterns prepares special offers for Black Friday and Cyber Monday.