Boden is a British retailer of clothes and accessories for women, men and children. It was founded by Johnnie Boden in 1991 as a mail-order shop with menswear products. In 1999 the website was launched and since then the company is based primarily on online selling. Later, the offer was expanded by products for women and children, which allowed Boden to launch websites for other countries, such as USA, Germany or Austria and open new warehouses. Today, Boden employs 800 people and ship approximately 12,500 parcels every day from their warehouse in Leicester. Apart from ensuring the best quality at the best price, Boden puts an emphasis on ethical trade and takes part in numerous charity programs and initiatives aiming to improve working and living conditions of employees in factories.
Boden offers a wide selection of womenswear, menswear and childrenswear including clothes and accessories for newborn babies, girls and boys up to 12 and teenagers up to 16. The broad catalogue of top quality products, with new collections launched every spring and autumn, allows everyone to find something to suit them on every occasion. Certain dresses or any other piece of clothing are available with a different pattern and colour options to make sure you can find exactly what you’re looking for. All the products are divided conveniently into appropriate categories and subcategories to allow you for quick and easy browsing. In order to keep up with all the new collections and lines it is good to sign up for a newsletter and be first to know about all the latest offers. You can also request the latest catalogue with current collection to be sent to you.
To buy something on Boden website go to a category you’re interested in or use the search box located in the top right corner of the page. Every category offers you a number of options to make the search really easy and quick. You can sort products by size, colour, pattern, price or even rating. You can also change the way these products are displayed on the page. On every product page you can find detailed information about the particular item as well as customers’ reviews and size/colour/pattern options to choose. After adding the product to your shopping bag, you are also given a few suggestions of items that could compliment your outfit. When you are ready to finish shopping, go to the checkout. You will see there a summary of your products, a set of delivery options to choose from and a place to enter a discount code if you have any. If you’re a new user, you can check out as a guest and decide whether you want to register at the end of the purchase process. At the checkout fill in your contact details, delivery and billing address and payment information, and finally, click on the “Place your order” button. Done.
Boden aims to bring fashion close to you. It is understandable that sometimes we need some inspiration to create our own unique style or we just want to look for cool ideas to try on. To assist you in this, the Boden Diaries were created. This is a blog where you can find plenty of interesting articles written by different contributors who present their ideas of outfits composed from Boden’s clothes and share their thoughts on various topics. Browse the blog to discover tips how to get active, guides on wearing certain clothes in different style variations and propositions of fancy looks for work, party and any other occasion. Looking for a nice gift idea? You can find a useful guide on Boden Diaries or, if you are still not sure what would be the right choice, you can simply buy a gift voucher on the Boden website. Vouchers are sent in an elegant, paper form via Royal Mail. Vouchers can be redeemed during a checkout. Surprise someone special by giving them this special gift and they will love it.
Following the latest trends doesn’t necessarily mean ruining our budget. Boden knows it well and helps you to save more money on your favourite clothes. The “Clearance” section includes all the products being currently on sale and lets you save up to 70% on certain picks. Additional promotions appear now and then and it is good to keep track of them to not miss such a great opportunity. To do so, visit Picodi regularly and check information about the latest sales and discounts. To increase saving even more, Picodi offers free voucher codes to use while shopping on Boden website. Now you can buy your favourite clothes for a really unbeatable price.
Every year Boden prepares special offers for Black Friday and Cyber Monday.