Pity! This offer has expired, but don't you worry! Check out trending deals at THE ICONIC!

THE ICONIC Promo Code: 20% Off Full Price!

Click and get 20% off full price items at THE ICONIC. Apply the voucher code!


Kids Sale: 3 for 30% Less, 4 for 40% Less, 5 for 50% Less

Take advantage of the long weekend sale and get 3 items for 30% off, 4 items for 40% off, and 5 for 50% off! Shop at THE ICONIC.


Up To 70% OFF Last Sizes

Catch last sizes of bestselling styles at THE ICONIC & save even 70% on your order! Check out the availability and shop now!


THE ICONIC Discount Code: 10% OFF Private Label

Spend $100 on Private Label at THE ICONIC and save 10% off! Enter a discount code upon checkout and enjoy paying less! T&Cs apply.


Student Promo Code: 15% OFF Private Label

Redeem the promo code at checkout to reduce the cost of an entire Private Label by 15%! Minimum spend of $99 is required. T&Cs apply.


THE ICONIC Discount Code: $20 Off 1st Order

Take $20 off your first order of full-priced items at THE ICONIC with this discount code. Valid for a minimum spend of $99. T&Cs apply.

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THE ICONIC Discount Code: 10% OFF Private Label

Apply a discount code at checkout to save 10% on an entire Private Label! Enjoy the promo!


Women's Clothing Sale: Even 70% Off

Find special women's sale section at THE ICONIC. Give the thumbs up and save even 70% off!

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Women's Shoes: Even 50% Off

Find women's shoes in special prices at THE ICONIC. Click to go to the discount area on the website and enjoy!

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Men's Sale: Up To 70% OFF

Enjoy special men's sale section at THE ICONIC and get even 70% off! Click to go to the discount area on the website and start saving money from today!

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Men's Accessories: Up To 50% Off

Find men's accessories in special prices at THE ICONIC. Click to start saving money!

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Free Delivery On Orders over $70 at THE ICONIC

Free delivery on orders over $70 at THE ICONIC. Click to get to the shop's website and start shopping.

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Refer a Friend and Both Get $20 OFF

Take advantage of THE ICONIC's referral program and receive a $20 discount for both you and your friend! Learn more in the link.


$20 Off With Email Sign-Ups at THE ICONIC

Get a $20 promotional voucher when you subscribe to the Iconic newsletter. Sign up for emails and receive a special $20 THE ICONIC promotional voucher for your next shopping!

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THE ICONIC coupons, codes and deals that you've missed:

Archive offer THE ICONIC Discount Code: Extra 20% OFF Sale

Take a further 20% off already discounted items! Enter the promo code upon checkout and save more than ever! T&Cs apply.
  • expired: 2019-01-14

Archive offer THE ICONIC Sale: Up To 50% OFF & New Styles Addes

It's the last chance to shop THE ICONIC Sale! Don't miss it - hundreds of products are now discounted by up to 50% - new styles are added! Go to the sale area and place your order now!
  • expired: 2019-01-07

Archive offer THE ICONIC Sale: Even 50% OFF

THE ICONIC Sale is still on! Don't miss out on this offer - save even 50% on a variety of items. Go to the discount area and shop now!
  • expired: 2018-12-31

Archive offer Kids Spend & Save: Up To 40% OFF

Shop all kids items you need and save! Purchase two products and take 20% off your order, save 30% off orders of three products, and even 40% off purchases of four! T&Cs apply. Enjoy the deal!
  • expired: 2018-12-31

Archive offer THE ICONIC Discount Code: 20% OFF Full-Priced Sale

Use the promo code at checkout to save 20% on selected full-priced items at THE ICONIC. Don't miss out on this deal, head to the store and shop now!
  • expired: 2018-12-31

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More about THE ICONIC:

The Iconic discount codes

Launched in September 2011, THE ICONIC is a reputable online fashion retailer for Australia and New Zealand. It specialises in designer clothing and footwear from popular international brands. In addition to shoes and apparel, at the Iconic.com.au you can purchase trendy fashion accessories, quality beauty products, and sportswear. Take advantage of seasonal sales and The Iconic coupon codes and deals to save even more in your favourite fashion store.

The Iconic is a very young company, as it was launched in 2011. However, the age does not prevent it from being one of favourite fashion retailers of hundreds of Australians. This online company offers you fashion that is designed by around 500 brands. You can buy there from Levi's, Dorothy Perkins, Nike, Adidas, Lacoste and many many more. And with the help of discount codes, you can pay for the most fashionable clothing less of your money!

Moving around the shop

The Iconic website is quite easy to browse. If you know exactly what you want to buy, then just type it in the search. If you want to look around, use the categories. There are two main kinds of products – those for women and those for men. Inside of each of these categories, there are the same subcategories, which are

  • Clothing,
  • Shoes,
  • Accessories,
  • Beauty,
  • Sports,
  • Brands.

So if, for example, you are interested in buying perfumes, go to the Beauty category. And if you want to buy a new wallet or a belt, go to Accessories. What is also great, is the fact that you can see what is on sale at the moment (look for Sale in each subcategory) and what has been added lately (look for New Arrivals in each subcategory).

If you live in Sydney or Melbourne, consider yourself very lucky, because The Iconic provides a 3-hour delivery service to metro areas of both cities!


Everyone knows that fashion is one of the best friends of women, along with jewellery, which you can also buy at The Iconic. Do you have a special occasion in plans and have no idea what you will wear? Don't panic, you will definitely find a perfect outfit for your occasion. There is a wide choice of dresses and lovely tops and skirts. Or if it's the change of season, don't hesitate to remove the contents of your wardrobe so that you have plenty of space for your new collections.


What about men? Not only women want to look stunning and fabulous in all kinds of situations. Let's assume that you are a businessman, you must look perfect all the time, especially when you meet with your clients. So you cannot buy any suit, it must be well-fitted and fashionable. The Iconic is just the place for you. Or if you want to impress a girl on the first date, go for some latest arrivals at the shop, she'll definitely love it!

Using the Iconic coupon codes


You must be wondering by now, what is the secret way to pay less for your shopping. Here it is, the secret way of discount codes!

Step 1. Visit our home page

Go to the Picodi home page, and search for The Iconic. There you can find a list of valid deals and promotions. You must have noticed that there are two ways to save your money:

Get the Deal – this option enables an existing promotion and you don't have to do anything except for clicking the button.

Reveal the Code – this option allows you to use a discount code while preparing to checkout. We will explain everything to you in detail later on.

So choose the best option and proceed to the shop's website.

Step 2. Shop!

You have been waiting for this moment, haven't you? Now that you know how to move around the website, it should be easy enough to pick up the most fashionable clothing and other items. What would you say about these shoes? If you wore them with a nice dress, you would look gorgeous!

Step 3. Order Summary (and the The Iconic coupon code)

When you are finished with shopping, go to your Bag. Inside the bag you have a list of items that you've chosen and a brief summary of the order. Look closely for “Add voucher, store credit or gift card” option. When you click it, a new window opens.

Now it's the time to use your coupon code. Enter the code in the “Voucher or Store credit” field and click Apply.

When you are ready, click Buy Now.

Step 4. Checkout

Now it's time to checkout. If you have already shopped with The Iconic, you can log in with your email address and password. If you are here for the first time, checkout as a guest. You will be able to create an account later.

In the billing and shipping details, you must provide your personal information like address and phone number.

On the next page, you will be able to choose how you would like to receive your order.

When you are ready, all that is left is payment. Done!

Shorter version

  1. Go to  Picodi.
  2. Look for The Iconic.
  3. Choose your items.
  4. In the Bag, apply the Iconic discount code.
  5. Checkout.

If you enjoyed shopping at The Iconic, you might also be interested in Dorothy Perkins, Next or Catch.

While The Iconic offers great discounts all year long, be sure not to miss out on the opportunity to save even more during the upcoming Black Friday and Cyber Monday! Visit our dedicated pages - Black Friday 2018 and Cyber Monday 2018 - and be up to date with all the best deals offered by hundreds of merchants - The Iconic included!