Pity! This offer has expired, but don't you worry! Check out trending deals at The Iconic!

The Iconic Student Discount Code: 15% off Private Label

Enjoy 15% off on private labels! Remember to apply the given discount code at checkout! Minimum spend of $79 is required.

Already used by 309 people

10% off Private Label The Iconic Discount Code

Take a 10% discount on private labels! Apply the given discount code at checkout! Applicable to orders over $79.

Already used by 178 people

The Iconic Discount Code: $20 Off 1st Order

Take $20 off your first order of full-priced items at The Iconic with this discount code. Valid for a minimum spend of $99. T&Cs apply.

Already used by 134 people ongoing

Spend & Save Up to 30% Off Sale

Shop sale and save more! Spend $100 and get extra 15% off, spend $150 and get 20% off, spend $200 and take 25% off and spend $250 to enjoy 30% off!

Already used by 4 people

25% Off Selected Accessories The Iconic Promo

Take a 25% discount on a wide selection of accessories for women and men by Fossil, Armani Exchange, Michael Kors and lots more! No promo code is needed.


$20 Off With Email Sign-Ups at The Iconic

Get a $20 promotional voucher when you subscribe to the Iconic newsletter. Sign up for emails and receive a special $20 The Iconic promotional voucher for your next shopping!

Already used by 847 people ongoing

Women's Clothing Sale: Even 70% Off

Find special women's sale section at The Iconic. Give the thumbs up and save even 70% off!

Already used by 287 people ongoing

Women's Shoes: Even 50% Off

Find women's shoes in special prices at The Iconic. Click to go to the discount area on the website and enjoy!

Already used by 263 people ongoing

Men's Sale: Up To 70% OFF

Enjoy special men's sale section at The Iconic and get even 70% off! Click to go to the discount area on the website and start saving money from today!

Already used by 108 people ongoing

Men's Accessories: Up To 50% Off

Find men's accessories in special prices at The Iconic. Click to start saving money!

Already used by 80 people ongoing

Dorothy Perkins Items: Even 70% Off

Get even 70% off on Dorothy Perkins products at The Iconic. Give tthe thumbs up and enjoy!

Already used by 73 people ongoing

Free Delivery On Orders over $70 at The Iconic

Free delivery on orders over $70 at The Iconic. Click to get to the shop's website and start shopping.

Already used by 64 people ongoing

The Iconic coupons, codes and deals that you've missed:

Archive offer Up to 50% OFF at The Iconic Mid-Season Sale!

Shop fashion for women and men at The Iconic saving even 50%! Click to grab the coolest pieces.
  • expired: 2018-09-24

Archive offer Up to 50% OFF at The Iconic Mid-Season Sale!

Shop fashion for women and men at The Iconic saving even 50%! Click to grab the coolest pieces.
  • expired: 2018-09-17

Archive offer The Iconic Discount Code: 20% Off Buyers Picks

Get 20% off on Buyers Picks for women and men at The Iconic. Apply this voucher code at checkout to save!
  • expired: 2018-09-17

Archive offer The Iconic Discount Code: 20% Off Spring Styles

Get 20% off on Spring styles at The Iconic. Apply this voucher code at checkout to save!
  • expired: 2018-09-10

Archive offer The Iconic Voucher Code: 40% Off Private Labels

Get 40% off on private labels at The Iconic. Apply this voucher code at checkout to save!
  • expired: 2018-09-03

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More about The Iconic:

The Iconic discount codes

Launched in September 2011, THE ICONIC is a reputable online fashion retailer for Australia and New Zealand. It specialises in designer clothing and footwear from popular international brands. In addition to shoes and apparel, at the Iconic.com.au you can purchase trendy fashion accessories, quality beauty products, and sportswear. Take advantage of seasonal sales and The Iconic coupon codes and deals to save even more in your favourite fashion store.

The Iconic is a very young company, as it was launched in 2011. However, the age does not prevent it from being one of favourite fashion retailers of hundreds of Australians. This online company offers you fashion that is designed by around 500 brands. You can buy there from Levi's, Dorothy Perkins, Nike, Adidas, Lacoste and many many more. And with the help of discount codes, you can pay for the most fashionable clothing less of your money!

Moving around the shop

The Iconic website is quite easy to browse. If you know exactly what you want to buy, then just type it in the search. If you want to look around, use the categories. There are two main kinds of products – those for women and those for men. Inside of each of these categories, there are the same subcategories, which are

  • Clothing,
  • Shoes,
  • Accessories,
  • Beauty,
  • Sports,
  • Brands.

So if, for example, you are interested in buying perfumes, go to the Beauty category. And if you want to buy a new wallet or a belt, go to Accessories. What is also great, is the fact that you can see what is on sale at the moment (look for Sale in each subcategory) and what has been added lately (look for New Arrivals in each subcategory).

If you live in Sydney or Melbourne, consider yourself very lucky, because The Iconic provides a 3-hour delivery service to metro areas of both cities!


Everyone knows that fashion is one of the best friends of women, along with jewellery, which you can also buy at The Iconic. Do you have a special occasion in plans and have no idea what you will wear? Don't panic, you will definitely find a perfect outfit for your occasion. There is a wide choice of dresses and lovely tops and skirts. Or if it's the change of season, don't hesitate to remove the contents of your wardrobe so that you have plenty of space for your new collections.


What about men? Not only women want to look stunning and fabulous in all kinds of situations. Let's assume that you are a businessman, you must look perfect all the time, especially when you meet with your clients. So you cannot buy any suit, it must be well-fitted and fashionable. The Iconic is just the place for you. Or if you want to impress a girl on the first date, go for some latest arrivals at the shop, she'll definitely love it!

Using the Iconic coupon codes


You must be wondering by now, what is the secret way to pay less for your shopping. Here it is, the secret way of discount codes!

Step 1. Visit our home page

Go to the Picodi home page, and search for The Iconic. There you can find a list of valid deals and promotions. You must have noticed that there are two ways to save your money:

Get the Deal – this option enables an existing promotion and you don't have to do anything except for clicking the button.

Reveal the Code – this option allows you to use a discount code while preparing to checkout. We will explain everything to you in detail later on.

So choose the best option and proceed to the shop's website.

Step 2. Shop!

You have been waiting for this moment, haven't you? Now that you know how to move around the website, it should be easy enough to pick up the most fashionable clothing and other items. What would you say about these shoes? If you wore them with a nice dress, you would look gorgeous!

Step 3. Order Summary (and the The Iconic coupon code)

When you are finished with shopping, go to your Bag. Inside the bag you have a list of items that you've chosen and a brief summary of the order. Look closely for “Add voucher, store credit or gift card” option. When you click it, a new window opens.

Now it's the time to use your coupon code. Enter the code in the “Voucher or Store credit” field and click Apply.

When you are ready, click Buy Now.

Step 4. Checkout

Now it's time to checkout. If you have already shopped with The Iconic, you can log in with your email address and password. If you are here for the first time, checkout as a guest. You will be able to create an account later.

In the billing and shipping details, you must provide your personal information like address and phone number.

On the next page, you will be able to choose how you would like to receive your order.

When you are ready, all that is left is payment. Done!

Shorter version

  1. Go to  Picodi.
  2. Look for The Iconic.
  3. Choose your items.
  4. In the Bag, apply the Iconic discount code.
  5. Checkout.

If you enjoyed shopping at The Iconic, you might also be interested in Dorothy Perkins, Next or Catch.